St. Supery Estate Vineyards & Winery
From raw data to meaningful customer personas
When St. Supéry Estate Vineyards & Winery came to 5forests, they didn’t need creative—they needed clarity. Armed with a vast volume of customer survey data, they were looking for someone who could interpret the numbers, find the story, and translate that into something their team could act on.
We stepped in to analyze, synthesize, and structure the data into a set of narrative customer personas—each rooted in behavioral trends, purchase patterns, and lifestyle indicators. These personas weren’t abstract profiles; they were practical tools built to help marketing and sales teams understand who they were talking to, what mattered to them, and how best to connect.
Even without access to direct interviews or CRM intel, we delivered usable, insight-driven personas that helped bring their audience into focus.