We all know it: the wine industry is evolving at a rapid pace, and one of the most significant drivers of this change is digital marketing. As more wineries and wine-related businesses leverage digital tools to engage with consumers, build their brands, and drive sales, the need for a clear understanding of the trends, challenges, and opportunities in this space has never been greater.
That’s why we’ve launched the 2024 Wine Industry Digital Marketing Survey.
This comprehensive survey aims to gather insights from wine marketers, winemakers, and industry leaders to paint a clearer picture of how digital marketing is being used across the wine sector. It’s a crucial initiative designed to help wineries—both large and small—adapt to the changing landscape and thrive in an increasingly digital world.
Why This Survey? Why Now?
From social media campaigns to email marketing, from e-commerce to influencer partnerships, the ways in which wineries connect with their audiences have changed dramatically in recent years. Digital marketing is no longer a “nice-to-have” for the wine industry—it’s a necessity. But with so many options available, it’s hard to know which strategies are most effective, what challenges others are facing, and how you can improve your own efforts.
The 2024 Wine Industry Digital Marketing Survey is designed to:
- Assess the current state of digital marketing in the wine industry
- Identify emerging trends, strengths, and challenges across the sector
- Provide actionable insights that can help businesses make informed, data-driven decisions about their marketing efforts
- Guide the development of resources, tools, and training to better support wine marketers
Get the Support You Need
If you’ve ever struggled to get buy-in for your digital marketing initiatives, you’re not alone. Many stakeholders still don’t fully understand the complexity and value of digital marketing—and that can lead to unrealistic expectations or lack of support.
By participating in this survey, you’re helping create data-driven insights that can educate stakeholders about the real challenges and opportunities in wine marketing today. The results will provide a clear, industry-wide perspective, making it easier for you to show the importance of proper resourcing, realistic goals, and ongoing support for your digital marketing efforts.
Benchmark Your Efforts
One of the key benefits of this survey is the ability to see how your digital marketing efforts stack up against others in the industry. Are you ahead of the curve? Or are there areas where you could improve? The aggregated results will help you understand where your winery fits within the broader landscape and give you a competitive edge.
Contribute to the Future of the Wine Industry
By participating, you’re helping to lay the groundwork for a stronger, more innovative industry. The insights gathered from this survey will be shared across the sector, helping wineries of all sizes adapt and grow in a digital-first world.
Why We Need Your Voice
From small family-owned vineyards to large-scale wine producers, every business has a unique approach to digital marketing. But that also means there’s no one-size-fits-all solution. That’s why we need input from as many voices as possible.
Your experience—whether you’re a seasoned marketer or new to the digital space—provides valuable insights that can help shape the future of marketing in our industry. By sharing your challenges, successes, and strategies, you’re contributing to a collective understanding that will benefit everyone involved in wine marketing.
It Only Takes 15 Minutes
We know your time is valuable, which is why we’ve made this survey as quick and easy as possible. In just 15-20 minutes, you can provide insights that could help transform the wine industry’s approach to digital marketing. And don’t worry—your responses will be kept completely confidential and will only be used in aggregate for analysis.
Ready to Shape the Future of Wine Marketing?
Participating in the 2024 Wine Industry Digital Marketing Survey is your opportunity to make a lasting impact on the industry you love. Your input will help guide the development of better resources, more effective strategies, and a clearer understanding of what it takes to succeed in the ever-evolving world of digital marketing.
Are you ready to be part of the change?
Click here to take the survey now and join us in shaping the future of wine marketing!
