Talk to almost anyone about marketing in any sector today and you’ll hear that ‘stories’ are essential. But what kinds of story actually help to persuade people to buy a wine? Joe Fattorini of the Wine Show – and formerly Berry Bros & Rudd – joins our panel along with Tom Parnell who blogs about wine as Old Parn, while holding down a day job running ecommerce for the Queen’s jewellers, Asprey; Cambridge Wine Blogger, Tom Lewis who earns his living in advertising; and Felicity Carter who edits Meininger’s Wine Business International but has also written romantic novels and edited erotic literature. The insights they provide, along with a guest appearance from Adrian Atkinson – ex-Oddbins, Jacobs Creek, Campo Viejo, and now with Wakefield/Taylor’s wines – make this one of the most useful sessions we have done, for anyone wanting to market their wine in 2020
A Better Wine Story
