Marketing

Mastering the Art of the Brief: A Guide for Getting the Best from Your Marketing Partner

In the realm of digital marketing, the significance of a well-crafted brief cannot be overstated. It is the blueprint that shapes the foundation of any successful campaign, bridging the gap between vision and execution. This guide delineates the essential components of a digital marketing brief, designed to maximize results and ensure your marketing efforts resonate…

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Podcast cover that reads Beyond the Bottle Shot. text atop darkened image of wine bottles and food on a table.

Beyond the Pack Shot – Mastering Beauty Shots in Wine Product Photography

Navigating the world of product photography is essential for amplifying your brand’s narrative and connection with your audience. As the founder of 5Forests, I’m here to escort you through the intricacies of creating images that transcend the basic pack shot. Together, we’ll explore strategies for producing beauty shots that do more than just showcase your…

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Podcast cover reads Marketing Moderation, text atop funnel pouring into spirits bottle

Marketing Your Winery to the Non-Alcohol Crowd: Strategies For Success

In this episode of Headtraining, Polly Hammond dives into a vital and evolving aspect of the wine industry: marketing non-alcoholic beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral…

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Podcast cover reads Why your emails aren't selling Wine, atop darkened image of envelopes flying across colorful background

Why Your Emails Aren’t Selling Wine

In today’s episode, we’re diving into the world of email marketing, specifically targeting the common pitfalls wine brands often encounter. While the spotlight often lands on social media, email marketing remains a potent tool for direct communication with your audience. From understanding the significance of segmentation, automations, and the nuances of visuals in emails, to…

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Woman in Vineyard holding wine glass with text reading Headtraining, Smart Marketing for Growing Wineries. Thumbnail for series of Free Wine Marketing Resources by 5forests.

5forests Launches New Free Wine Marketing Resources on YouTube

5forests is excited to launch a groundbreaking new YouTube series, Headtraining, bringing expert free wine marketing resources just in time for the 2023 holiday sales season. “Marketers are now expected to understand everything from social media and email marketing, to SEO and e-commerce,” says Polly Hammond, founder of 5forests. “But there’s nothing out there to…

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Unlocking the Secrets to a Successful Content Marketing Strategy: Proven Tips and Tricks

Ah, another January rolls around…the time each year that we resolve to eat better, drink less, work out, and do more. For most of our clients, that means tackling the marketing jobs that are hardest to start or easiest to let go. At the top of that list is Content Marketing. Social media, blogging, emails, YouTube, podcasts. The possibilities are endless… and a little overwhelming.

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