Marketing

Rebekah Pineda

Talking wine, with Rebekah Pineda

This month, Striker chatted with Rebekah Pineda of Domestique Wine. Headquartered in DC, they are one of Wine Enthusiast’s “top five natural wine shops in America.” Let’s see what we can all learn from how Domestique is building their brand! Natural wine has some amazing Labels! but some can be a bit risque, do you…

scuppernong grape

Release my people from the shackles of Hennessy

A viral tweet with over 43,000 likes sparking various forms of debate about Hennessy-infused foods from popcorn to chicken recently made the rounds on what’s colloquially known as “black Twitter”…

January Social Media Calendar

The Wine Seller’s Social Media Calendar, revised for a post-pandemic world

tl;dr The Links 5forests 2021 Social Media Calendar for Wine – A0 5forests 2021 Social Media Calendar for Wine – Letter 💛 Greetings wonderful wine folk! Let me begin by apologizing to Cathy. I promised her last year that I would send out a 2020 calendar, but the world went mad and I traded in…

Love and Happiness

We’re back, we’re back, we’re back! And you’re here, too! And that makes me happy. 😊 But if it doesn’t make you happy (and let’s be honest, you haven’t heard from me in almost a year, I get it), go on and unsubscribe. You can come back anytime and I’ll still love you. And that’s…

Close up Portrait of Angry Man

Kicking and Screaming

It’s time to get back on the horse and start writing again. I took a little time off…for no good reason except I was not feeling inspired. Looking at why, I had a real empathy moment with you, my clients and readers: there were just too many things demanding my attention, and even though I…

Be nice or leave. An ethical marketing primer.

Be nice or leave. An ethical marketing primer.

I’ve got a story for you this week, because my staff heard my groans and you can, too. One week after the Wine Marketing and Tourism conference, I received an email from an event sponsor. As 5forests was also a sponsor, I knew that the attendee email list had JUST gone out to sponsors the…

We're screwed scene from 10 Things I Hate About You

No, the Z does NOT stand for Zombies. Post-millennials to the rescue!

Greetings, friends, and welcome to another Must Read. I’m knee-deep in preparation for a work trip to Sonoma, and while there I’m going to be speaking about “how to sell wine to millennials.” I have a confession: I was coerced by clients into this speech topic. I didn’t actually want to talk about how we…

Friends giving a high-five on a bus

Sorry, Paul, 280 characters weren’t enough

Last week, my friend Paul Mabray published an article entitled, “The Wine Industry Doesn’t Have An Education Problem, We Have An Engagement Problem,” which you can find here. Anyone who’s been reading The Must Read for a while knows that this debate is one I’m very passionate about, so when Paul asked for me to…

“Hi Virginia” or "Does your personalization suck?"

“Hi Virginia” or “Does your personalization suck?”

Greetings, friends, and welcome to another Must Read. Thanks for all the wonderful feedback from last week’s snarkfest.  Some of the funniest comments I received were stories of personalization fails, from {fname} to misspellings to automation screw-ups (such as trying to sell a product to someone who literally JUST bought that product 🙄)  At the…