Marketing

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Making an Impact with Positive Luxury

Now, say you are a lucky lady or gent, sipping luxurious champagne at your favourite Michelin-starred restaurant, pondering (as you do) the vine to table impact of said producer’s practices. Thanks to Positive Luxury and their Butterfly Mark, you can find out more at max convenience! In our ongoing effort to prioritize planet-mindedness, 5forests is…

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Practicing what we preach with Ecologi

Sustainability is one of our core values and our blood is too hot to just sit and watch the world rapidly immerse into apocalyptic scenarios. And this is not for dramatic effect or exaggeration. You can (and should!) read more about it on the The Intergovernmental Panel on Climate Change (IPCC) reports. For starters, 5forests…

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Why your Facebook ROAS sucks

Editors Note: this article was originally written in March of 2021. It has been updated to include post-iOS 14.5 data. So you’ve gone and done it. You set up an ad account on Facebook, you entered your credit card number, you added the Pixel to your website, and you made some ads. Now you’re watching…

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5 resources to inspire your new winery website

New year, new site? If recent downloads of our free templates are any indication, wineries around the world are making website resolutions for 2022. One of the beauties of our Gutenberg-based winery templates is just how easy it is to make them your own – from simply rearranging demo content to building pages from scratch.…

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Facebook Conversion Tracking: Commerce7’s secret weapon

Commerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…

January Social Media Calendar

The Wine Seller’s Social Media Calendar, revised for a post-pandemic world

tl;dr The Links 5forests 2021 Social Media Calendar for Wine – A0 5forests 2021 Social Media Calendar for Wine – Letter 💛 Greetings wonderful wine folk! Let me begin by apologizing to Cathy. I promised her last year that I would send out a 2020 calendar, but the world went mad and I traded in…

Love and Happiness

We’re back, we’re back, we’re back! And you’re here, too! And that makes me happy. 😊 But if it doesn’t make you happy (and let’s be honest, you haven’t heard from me in almost a year, I get it), go on and unsubscribe. You can come back anytime and I’ll still love you. And that’s…

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Kicking and Screaming

It’s time to get back on the horse and start writing again. I took a little time off…for no good reason except I was not feeling inspired. Looking at why, I had a real empathy moment with you, my clients and readers: there were just too many things demanding my attention, and even though I…

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Mike’s Don’t Be a Dick Series, Part 1: Site Speed

They say speed kills. In this case, a lack of speed kills. I’m talking about the speed of your website. So, what is speed? What exactly is speed relative to? Simply put, website speed refers to the time it takes for your visitors to see your website in their browser, from the moment they click…