In this episode, we’re joined by Janie Brooks, Managing Director of Brooks Wine and Oregon’s Wine Person of the Year. But wine was not always Janie’s path. When her only brother died unexpectedly in the middle of the 2004 harvest, the local wine community rallied together to keep his dream alive. Struck by their generosity…
Continue reading Building a community-first wine brand, with Janie Brooks
Ah, another January rolls around…the time each year that we resolve to eat better, drink less, work out, and do more. For most of our clients, that means tackling the marketing jobs that are hardest to start or easiest to let go. At the top of that list is Content Marketing. Social media, blogging, emails, YouTube, podcasts. The possibilities are endless… and a little overwhelming.
Continue reading Unlocking the Secrets to a Successful Content Marketing Strategy: Proven Tips and Tricks
Now, say you are a lucky lady or gent, sipping luxurious champagne at your favourite Michelin-starred restaurant, pondering (as you do) the vine to table impact of said producer’s practices. Thanks to Positive Luxury and their Butterfly Mark, you can find out more at max convenience! In our ongoing effort to prioritize planet-mindedness, 5forests is…
Continue reading Making an Impact with Positive Luxury
Sustainability is one of our core values and our blood is too hot to just sit and watch the world rapidly immerse into apocalyptic scenarios. And this is not for dramatic effect or exaggeration. You can (and should!) read more about it on the The Intergovernmental Panel on Climate Change (IPCC) reports. For starters, 5forests…
Continue reading Practicing what we preach with Ecologi
From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.
Continue reading Why your Facebook ROAS sucks
New year, new site? If recent downloads of our free Commerce7 templates are any indication, wineries around the world are making website resolutions for 2022. One of the beauties of our Gutenberg-based winery templates is just how easy it is to make them your own – from simply rearranging demo content to building pages from…
Continue reading 5 resources to inspire your new winery website
Commerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…
Continue reading Facebook Conversion Tracking: Commerce7’s secret weapon
tl;dr The Links 5forests 2021 Social Media Calendar for Wine – A0 5forests 2021 Social Media Calendar for Wine – Letter 💛 Greetings wonderful wine folk! Let me begin by apologizing to Cathy. I promised her last year that I would send out a 2020 calendar, but the world went mad and I traded in…
Continue reading The Wine Seller’s Social Media Calendar, revised for a post-pandemic world
They say speed kills. In this case, a lack of speed kills. I’m talking about the speed of your website. So, what is speed? What exactly is speed relative to? Simply put, website speed refers to the time it takes for your visitors to see your website in their browser, from the moment they click…
Continue reading Mike’s Don’t Be a Dick Series, Part 1: Site Speed
I’ve got a story for you this week, because my staff heard my groans and you can, too. One week after the Wine Marketing and Tourism conference, I received an email from an event sponsor. As 5forests was also a sponsor, I knew that the attendee email list had JUST gone out to sponsors the…
Continue reading Be nice or leave. An ethical marketing primer.
Greetings, friends, and welcome to another Must Read. I’m knee-deep in preparation for a work trip to Sonoma, and while there I’m going to be speaking about “how to sell wine to millennials.” I have a confession: I was coerced by clients into this speech topic. I didn’t actually want to talk about how we…
Continue reading No, the Z does NOT stand for Zombies. Post-millennials to the rescue!
Last week, Paul Mabray published an article entitled, “The Wine Industry Doesn’t Have An Education Problem, We Have An Engagement Problem,” which you can find here. Anyone who’s been reading The Must Read for a while knows that this debate is one I’m very passionate about, so when Paul asked for me to chime in…
Continue reading Sorry, Paul, 280 characters weren’t enough