Marketing

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5 resources to inspire your new winery website

New year, new site? If recent downloads of our free templates are any indication, wineries around the world are making website resolutions for 2022. One of the beauties of our Gutenberg-based winery templates is just how easy it is to make them your own – from simply rearranging demo content to building pages from scratch.…

Facebook Conversion Tracking: Commerce7’s secret weapon

Commerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…

January Social Media Calendar

The Wine Seller’s Social Media Calendar, revised for a post-pandemic world

tl;dr The Links 5forests 2021 Social Media Calendar for Wine – A0 5forests 2021 Social Media Calendar for Wine – Letter 💛 Greetings wonderful wine folk! Let me begin by apologizing to Cathy. I promised her last year that I would send out a 2020 calendar, but the world went mad and I traded in…

Love and Happiness

We’re back, we’re back, we’re back! And you’re here, too! And that makes me happy. 😊 But if it doesn’t make you happy (and let’s be honest, you haven’t heard from me in almost a year, I get it), go on and unsubscribe. You can come back anytime and I’ll still love you. And that’s…

Close up Portrait of Angry Man

Kicking and Screaming

It’s time to get back on the horse and start writing again. I took a little time off…for no good reason except I was not feeling inspired. Looking at why, I had a real empathy moment with you, my clients and readers: there were just too many things demanding my attention, and even though I…

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Mike’s Don’t Be a Dick Series, Part 1: Site Speed

They say speed kills. In this case, a lack of speed kills. I’m talking about the speed of your website. So, what is speed? What exactly is speed relative to? Simply put, website speed refers to the time it takes for your visitors to see your website in their browser, from the moment they click…

Be nice or leave. An ethical marketing primer.

Be nice or leave. An ethical marketing primer.

I’ve got a story for you this week, because my staff heard my groans and you can, too. One week after the Wine Marketing and Tourism conference, I received an email from an event sponsor. As 5forests was also a sponsor, I knew that the attendee email list had JUST gone out to sponsors the…

We're screwed scene from 10 Things I Hate About You

No, the Z does NOT stand for Zombies. Post-millennials to the rescue!

Greetings, friends, and welcome to another Must Read. I’m knee-deep in preparation for a work trip to Sonoma, and while there I’m going to be speaking about “how to sell wine to millennials.” I have a confession: I was coerced by clients into this speech topic. I didn’t actually want to talk about how we…

Friends giving a high-five on a bus

Sorry, Paul, 280 characters weren’t enough

Last week, my friend Paul Mabray published an article entitled, “The Wine Industry Doesn’t Have An Education Problem, We Have An Engagement Problem,” which you can find here. Anyone who’s been reading The Must Read for a while knows that this debate is one I’m very passionate about, so when Paul asked for me to…