Young George Clooney with Long Hair

George Clooney > Twitter

Greetings, friends, and welcome back to the Must Read. First, let me say thank you to everyone who messaged and emailed me in the past month. You kept me sane while I was trapped in the Deep South dealing with dysfunctional family and drinking wine from tetrapaks. I’m home to my beautiful, calm Auckland and have…

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old school clock on wall


Today, let’s start with two caveats and a thank you. The thank you goes out to Charlotte who emailed me with a question that made me sit my butt down and write an article that I have been avoiding. The caveats: I try to avoid any hint of self-promotion in these newsletters. Any self-promotion in…

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watercolored wireframe drawings

Let them spend money💰

Last week, we talked about the decision-simplicity index, and I received a few emails asking about clear pathways versus the old-school tactic of upselling via meandering paths. “Isn’t it better to encourage people to look around, so maybe they add more to the cart?” Yet again, I will lead in with a story: A few years…

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Friends drinking wine in bar

I am an emo-girl sometimes

So I’ve decided to start this newsletter with a personal story, proof that I am human enough to occasionally forget all marketing sensibilities I preach to you. The short version is this: earlier this week, someone (not the client) looked at one of our most thought-out, planned, customized sites (with innumerable goal-driven features) and said,…

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Neon sign reading Wine and Spirits

5 Updates for Kickass Wine Pages

Let’s start with business: next week we’re taking a bye for a much needed family holiday. You’ll have a week off digital, but hopefully not off wine 😃🍷 Now, onto this week’s helpful hints and handy tips. I’ve had a few people email me lately asking how they can improve their winery’s website product pages.…

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