5forests acquires Wine Cellar Door just in time for English Wine Week 2026. Check it out
Wine marketing advice is everywhere, but most of it doesn’t work in the real world. Here, we cut through the noise. These articles are grounded in strategy, data, and decades of hands-on experience helping wineries reach modern drinkers. If you’re tired of chasing trends and ready to market smarter, start here.
In this episode of Headtraining, Polly talks about the common mistakes wine brands make with their email marketing campaigns and how to avoid them. From prioritizing social media over email to missing mobile optimization, she dives into practical tips and strategies that can transform your email marketing game. If you’ve been struggling to make the…
Continue reading Email Marketing Mistakes Wine Brands Should Stop Making
If you’re in the wine business, you know that creating exceptional wine is just half the battle. Getting it into the right hands? That’s where a wine marketing agency comes in. But with so many agencies claiming to be wine marketing experts, how do you find the best wine marketing agency for your needs? Obviously,…
Continue reading How Do I Find the Best Wine Marketing Agency for My Winery?
I’ll begin by saying, I appreciate the sentiment behind “Come Over October.” On paper, it’s a beautiful idea—leaning into the communal aspect of wine, encouraging people to come together and celebrate, and emphasizing that wine has historically been about more than just the liquid in the glass. It’s about connection, friendship, and those moments that…
Continue reading What Do I Think About Come Over October?
In this episode, Polly dives into marketing non-alcohol beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral and celebrated part of your brand. The Transcript How do you market…
Continue reading Marketing Non-Alcohol Beverages: Strategies For Success
Managing a large email list in Mailchimp can be costly, especially when you’re paying for non-subscribers who can’t receive your emails. This is not only a waste of money but also an unnecessary burden on your marketing team. Where do these “non subscribers” come from? In the case of our winery clients, these contacts are…
Continue reading Tired of paying for non-subscribers in Mailchimp? Us too.
Here at 5forests, we spend a lot of time assessing how winery photography actually works in the wild: on product pages, in ads, on social, in emails, in search results. Done well, your photography goes well being “looking nice.” It should clarify, seduce, and support the entire customer journey. This article walks you through how…
Continue reading Wine Bottle Photography: Beyond Pack Shots to Beauty Shots
In this article, we delve into the power of lifestyle photography for wine brands. We’ll (briefly!) explore compelling research that highlights the impact of lifestyle photography on consumer behavior and helps you get this investment across the line. We’ll discuss how emotional connections, subconscious influences, and storytelling through images can significantly enhance your brand’s DTC…
Continue reading How to Sell More with Better Winery Photography
Are you ready to unlock the role of wine packaging as a pivotal part of your marketing strategy? Dive into this recap of Luxe Pack Monaco 2023, where the fusion of luxury packaging and marketing unfolds. In this video, we delve into how color, aesthetics, and sustainability in packaging are not just about appeal, but…
Continue reading Wine Packaging Trends from Luxe Pack Monaco
Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to “Headtraining,” the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry.
Continue reading Wine Marketing Secrets: Learn from an Expert
Welcome to episode 795 – in which host Polly Hammond interviews Susan and Chloe Pate of Pate International in San Francisco on this week’s installment of “Uncorked”. Show description:We’re joined today by powerhouse Mother and Daughter team Susan and Chloe Pate, the creative team behind some of the wine world’s most iconic designs. Through the…
Continue reading Italian Wine Podcast Ep. 795 Susan And Chloe Pate | Uncorked
In this week’s Uncorked episode, Polly Hammond sits down with Diva Giles, co-owner of Beau, an award-winning wine bar and restaurant in Auckland, New Zealand. At just 26 years old, Diva and her team are flipping the script on how younger audiences engage with wine. With a 160-bottle list, minimalist marketing, and a deeply empathetic…
Continue reading How Beau Became Auckland’s Favorite Wine Bar for Millennials (and Everyone Else), with Diva Giles
Welcome to episode 777 – in which host Polly Hammond interviews Elizabeth Schneider on this week’s installment of “Uncorked”. As host of one of the longest running and highest rated podcasts in the world, Elizabeth Schneider knows what it takes to talk wine with Normal People. Today, she pulls no punches as she reflects upon…
Continue reading Italian Wine Podcast Ep. 777 Elizabeth Schneider | Uncorked