Why your Facebook ROAS sucks
From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.
Continue reading Why your Facebook ROAS sucksFrom understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.
Continue reading Why your Facebook ROAS sucksNew year, new site? If recent downloads of our free Commerce7 templates are any indication, wineries around the world are making website resolutions for 2022. One of the beauties of our Gutenberg-based winery templates is just how easy it is to make them your own – from simply rearranging demo content to building pages from…
Continue reading 5 resources to inspire your new winery websiteCommerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…
Continue reading Facebook Conversion Tracking: Commerce7’s secret weapontl;dr The Links 5forests 2021 Social Media Calendar for Wine – A0 5forests 2021 Social Media Calendar for Wine – Letter 💛 Greetings wonderful wine folk! Let me begin by apologizing to Cathy. I promised her last year that I would send out a 2020 calendar, but the world went mad and I traded in…
Continue reading The Wine Seller’s Social Media Calendar, revised for a post-pandemic worldThey say speed kills. In this case, a lack of speed kills. I’m talking about the speed of your website. So, what is speed? What exactly is speed relative to? Simply put, website speed refers to the time it takes for your visitors to see your website in their browser, from the moment they click…
Continue reading Mike’s Don’t Be a Dick Series, Part 1: Site SpeedI’ve got a story for you this week, because my staff heard my groans and you can, too. One week after the Wine Marketing and Tourism conference, I received an email from an event sponsor. As 5forests was also a sponsor, I knew that the attendee email list had JUST gone out to sponsors the…
Continue reading Be nice or leave. An ethical marketing primer.Greetings, friends, and welcome to another Must Read. I’m knee-deep in preparation for a work trip to Sonoma, and while there I’m going to be speaking about “how to sell wine to millennials.” I have a confession: I was coerced by clients into this speech topic. I didn’t actually want to talk about how we…
Continue reading No, the Z does NOT stand for Zombies. Post-millennials to the rescue!Last week, Paul Mabray published an article entitled, “The Wine Industry Doesn’t Have An Education Problem, We Have An Engagement Problem,” which you can find here. Anyone who’s been reading The Must Read for a while knows that this debate is one I’m very passionate about, so when Paul asked for me to chime in…
Continue reading Sorry, Paul, 280 characters weren’t enoughTechnology, data, and the interwebs gave us an ability to “personalize” content, which many businesses took at face value: add a name here or there, automate emails based on what someone’s bought or visited, remarket elsewhere to the same people; but, for the vast majority, it simply meant adding someone’s first name to an email…
Continue reading “Hi Virginia” or “Does your marketing personalization suck?”Proven, written by experts, here’s the clickbait title that screams “this works!” Greetings, friends, and welcome to another Must Read. I’m feeling extra snarky this week, so grab your coffee, roll up your sleeves and get prepared to take notes. Is there anything better than yet another email that “promises to get results,” is “guaranteed to…
Continue reading I’m feeling extra snarky today. Be prepared.Greetings, friends, and welcome back. First, let me say thank you to everyone who messaged and emailed me in the past month. You kept me sane while I was trapped in the Deep South dealing with dysfunctional family and drinking wine from tetrapaks. I’m home to my beautiful, calm Auckland and have something on my mind……
Continue reading George Clooney > TwitterWhat the heck do you do with an email database that hasn’t been used in ages? We’ve all been on the receiving end of these emails, the ones where we think, “who IS this?” and immediately unsubscribe. So in typical fashion, I’m going to take the “real human” approach to this conundrum. But first, let’s…
Continue reading 💌 A love letter to old friends: reviving a dead email list