Marketing

Stylish Black woman drinking wine

The secret formula for creating delight and building connections

I’ve decided to eschew the crappy list-ification that you’ll find littering Google when you search Customer Delight, because while those lists might give you some very middle-of-the-road places to start, they don’t help you shift your thinking. Delight is a way of looking at communication and marketing that needs to be embraced by everyone on…

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📸 30 days of Instagram ideas

Need a little inspiration for your social media posts? Sign up for our bi-weekly newsletter and get the news and updates you need, straight to your inbox. It’s the best darned news you’ll read all week. 30 days of Instagram ideas My communication may be intermittent in the next few weeks, but I’ll be working…

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GDPR for Wineries

Today, let’s start with two caveats and a thank you. The thank you goes out to Charlotte who emailed me with a question that made me sit my butt down and write an article that I have been avoiding. The caveats: GDPR. WTF? GDPR stands for General Data Protection Regulation. It is the new data…

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Friends drinking wine in bar

Simplicity sells.

Recently, someone (not the client) looked at one of our most thought-out, planned, customized sites (with innumerable goal-driven features) and said, “it just looks like a simple site to me.” Honestly, my team was gobsmacked. We had spent months working on discovery and custom development and optimization and testing ….My ego reared its head and…

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Neon sign reading Wine and Spirits

5 Updates for Kickass Wine Pages

We often get emails from winery owners and marketers asking how they can improve their winery’s website product pages. I always get over-excited by these requests because product pages are baby steps toward frictionless customer experiences. Plus, most wine site admin interfaces allow you to make these changes yourself. BUT, before you start (and this is…

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The magic in small things

Back in November, I wrote a short blurb on Microcopy. Since then, I’ve had more requests to expand upon that topic than any other, and it seems like a natural segue from the past couple of weeks of friend-making/marketing. If content represents the grand gestures of our human relationships, microcopy is the little moments that make our lives richer.…

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‘Cause you gotta have frie-ends…

Last week, we nattered on about how social media is killing trust equity, and left off with the assertion that relationship-building is the “new” key to marketing. Frankly, I think this is funny because if we compare real life to business life, mindful relationship-building has ALWAYS been the foundation for “self-marketing” (aka, making friends), and…

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