Wine Marketing Insights That Work

Wine marketing advice is everywhere, but most of it doesn’t work in the real world. Here, we cut through the noise. These articles are grounded in strategy, data, and decades of hands-on experience helping wineries reach modern drinkers. If you’re tired of chasing trends and ready to market smarter, start here.

Italian Wine Podcast Ep. 769 Erica Crawford | Uncorked

Welcome to episode 769 – in which host Polly Hammond interviews Erica Crawford on this week’s installment of “Uncorked”. Erica Crawford is an absolute legend in the wine industry. Erica has been ahead of the curve from day one, first building one of New Zealand’s most iconic brands and nowadays as the driving force behind…

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Why your Facebook ROAS sucks

From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.

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Facebook Conversion Tracking: Commerce7’s secret weapon

Commerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…

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Wine Writing: Fact vs Opinion, Real Business of Wine Ep. 37

Writers have been telling us forever that Riesling has taken over wine lists, that Sherry is the hottest thing, and that nobody drinks buttery Chardonnay anymore. But none of these things are true. We look at the tricky relationship between fact and opinion-presented-as-fact in wine reporting. With Blake Gray, former wine editor of the San…

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Inside Bordeaux with Jane Anson, Real Business of Wine Ep. 35

If it weren’t for Covid-19, Decanter Bordeaux correspondent Jane Anson would be on tour in the UK signing her new book, Inside Bordeaux. Instead, she’s still in France – and with us to discuss the secrets of what makes that region tick – and how she has successfully managed to produce five books without going…

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Brazil: Brave New World, Real Business of Wine Ep. 34

According to Wine Intelligence, 20 million Brazilians drink wine at least once a week and 31% of Brazilian consumers “like to take their time to purchase wine” and consider wine to be “important” to their lifestyles. Leading journalist and publisher Marcelo Capello and Wine Intelligence Brazil Country Manager Rodrigo Lanari introduce the world’s sixth most…

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Alternative Media, Real Business of Wine Ep. 33

As wine professionals – with varying success – rush to host virtual tastings, we meet experts who launched highly popular podcasts and online platforms long before the current crisis.

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India: The Other Emerging Market, Real Business of Wine Ep. 32

Local taxes and legislation may make India a more daunting export market than China, but a new generation is increasingly enthusiastic about wine, and a growing number of impressive Indian wines are released every year. This is your chance to learn about this complex country from a panel of top experts.

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Talking New Zealand, Real Business of Wine Ep. 31

New Zealand is one of the newest parts of the New World of wine. The Marlborough Sauvignon Blanc that catapulted it onto the global stage was only planted in the 1970s, but within 20 years, New Zealand’s white wines were commanding the highest average prices in the world. Then came Otago Pinot Noir which has…

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A Focus on South Africa, Real Business of Wine Ep. 23

The South African wine industry is in crisis. New laws outlaw the movement of wine within the country, making exports almost impossible. The legislation was partly justified by the incidence of truck hijacking on the roads from the winelands to the ports. Producers have proposed the use of private security firms to protect the shipments,…

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Breaking…Wine News, Real Business of Wine Ep. 21

When important stuff happens in the wine world, who covers it in the media, and how well is it done? Richard Siddle earned his stripes as a journalist before becoming editor of a wine trade publication and starting his own online platform, the highly influential ‘The Buyer’. Question Siddle and other guests about how professionals…

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Wine Consumers Today: Insights from ARENI Global

Join us for this very special session in collaboration with ARENI Global, as we explore the changing face of the modern wine consumer. Millennials, Boomers: does it matter? Technophobes, Social media natives: what does it mean for communications? Wine shops, DTC: what does the future look like?