The South African wine industry is in crisis. New laws outlaw the movement of wine within the country, making exports almost impossible. The legislation was partly justified by the incidence of truck hijacking on the roads from the winelands to the ports. Producers have proposed the use of private security firms to protect the shipments, but so far to no avail. Co-moderated by Tim Atkin MW, and bringing together a wide range of participants from the Cape and elsewhere, this promises to be one of our liveliest and hopefully most influential sessions.
Polly Hammond
As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.