The Broadcast

Here’s where we share everything worth knowing, watching, and reading. From sharp opinions to deep-dive articles, from podcast episodes to wine marketing news you actually need—The Broadcast brings together all our content in one place. If it’s on our radar, it should be on yours.

Common Email Marketing Mistakes (and How Wine Brands Can Avoid Them)

In this episode of Headtraining, Polly talks about the common mistakes wine brands make with their email marketing campaigns and how to avoid them. From prioritizing social media over email to missing mobile optimization, she dives into practical tips and strategies that can transform your email marketing game. If you’ve been struggling to make the…

Ai generated image of bordeaux wine bottle atop a bed of brightly colored wildflowers

How Do I Find the Best Wine Marketing Agency for My Winery?

If you’re in the wine business, you know that creating exceptional wine is just half the battle. Getting it into the right hands? That’s where a wine marketing agency comes in. But with so many agencies claiming to be wine marketing experts, how do you find the best wine marketing agency for your needs? Obviously,…

What Makes a Great Winery Website?

What makes a great winery website? If only we had a dime for everytime we were asked that question! The truth is, it’s a moving target—we are constantly learning, revising, and improving our own knowledge of websites as platforms change, capabilities, change, heck, even the internet changes! A great winery website isn’t a static thing;…

Glass of white wine with background of yellow and orange leaves for autumn

What Do I Think About Come Over October?

I’ll begin by saying, I appreciate the sentiment behind “Come Over October.” On paper, it’s a beautiful idea—leaning into the communal aspect of wine, encouraging people to come together and celebrate, and emphasizing that wine has historically been about more than just the liquid in the glass. It’s about connection, friendship, and those moments that…

bottle and funnel on pink background with text reading "Marketing Moderation"

Marketing Non-Alcohol Beverages: Strategies For Success

In this episode, Polly dives into marketing non-alcohol beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral and celebrated part of your brand. The Transcript How do you market…

Narrative Customer Personas: A Better Way to Understand Your Audience

How many times have you heard us say, “Good marketing is all about the customer”? As any marketer worth their salt will attest, understanding your customers lies at the heart of successful marketing strategies. Yet, traditional methods of representing customer profiles often fail to capture the truth of your audience and fail to make that…

Together, Let’s Shape the Future of Wine Marketing: Join Our 2024 Digital Marketing Survey

We all know it: the wine industry is evolving at a rapid pace, and one of the most significant drivers of this change is digital marketing. As more wineries and wine-related businesses leverage digital tools to engage with consumers, build their brands, and drive sales, the need for a clear understanding of the trends, challenges,…

Tired of paying for non-subscribers in Mailchimp? Us too.

Managing a large email list in Mailchimp can be costly, especially when you’re paying for non-subscribers who can’t receive your emails. This is not only a waste of money but also an unnecessary burden on your marketing team. Where do these “non subscribers” come from? In the case of our winery clients, these contacts are…

5forests Expands to Bordeaux, Strengthening Global Impact in Wine Marketing

Bridging the gap between French and American wine markets through innovative digital marketing strategies. BORDEAUX, France, July 1, 2024 — 5forests, the award-winning marketing agency renowned for its expertise in the wine, beer, and spirits industries, proudly announces the opening of its new office in Bordeaux’s prestigious Golden Triangle. This strategic expansion underscores 5forests’ commitment…

Practicing what we preach with Ecologi

Sustainability is one of our core values and our blood is too hot to just sit and watch the world rapidly immerse into apocalyptic scenarios. And this is not for dramatic effect or exaggeration. You can (and should!) read more about it on the The Intergovernmental Panel on Climate Change (IPCC) reports. For starters, 5forests…

Making an Impact with Positive Luxury

Now, say you are a lucky lady or gent, sipping luxurious champagne at your favourite Michelin-starred restaurant, pondering (as you do) the vine to table impact of said producer’s practices. Thanks to Positive Luxury and their Butterfly Mark, you can find out more at max convenience! In our ongoing effort to prioritize planet-mindedness, 5forests is…

screenshot of Accessible Web dashboard showing 5forests received a score of 100/100 with no issues to resolve on 52 web pages.

5forests earns 100/100 score for accessibility!

What a wonderful update to wake to today. The 5forests team has worked extensively to make accessibility a pillar of our work, which often has meant collaborating with partnering tech to improve their products. Today, that paid off on our own site with a 100/100 score for accessible practices. Read more about why we all…