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What the heck do you do with an email database that hasn’t been used in ages? We’ve all been on the receiving end of these emails, the ones where we think, “who IS this?” and immediately unsubscribe. So in typical fashion, I’m going to take the “real human” approach to this conundrum. But first, let’s…
Continue reading A love letter to old friends: how to revive a dead email list
Lately, I’ve been pondering my GenX husband’s secret guilty pleasure: MMORPGs, huge multiplayer online games with complex story plots that often rely on community-building to master. Dear Hubby has been a gamer for as long as we’ve been married, and before life got busy with kids and businesses and mortgages, I spent many an evening…
Continue reading What Wine Marketing Can Learn from Video Game Design
I’ve decided to eschew the crappy list-ification that you’ll find littering Google when you search Customer Delight, because while those lists might give you some very middle-of-the-road places to start, they don’t help you shift your thinking. Delight is a way of looking at communication and marketing that needs to be embraced by everyone on…
Continue reading Creating delight and building connections
Today, let’s talk about something near and dear to my heart as a wine, beer, and spirits marketer…the single piece of content that sends even the bravest of business people running for the hills: the About Us web copy. I can’t begin to tell you the number of times that I have seen sites stall for lack…
Continue reading Kanye & Blind Dates: Tackling the About Us Page
Need a little inspiration for your social media posts? Sign up for our bi-weekly newsletter and get the news and updates you need, straight to your inbox. It’s the best darned news you’ll read all week. 30 days of Instagram ideas
Continue reading 30 days of Instagram ideas for wineries
GDPR stands for General Data Protection Regulation. It is the new data protection law in the EU, it comes into force in May 2018, it has serious penalties, and it applies to data collected about EU citizens from anywhere in the world. This means that pretty much every winery site anywhere needs to care about…
Continue reading GDPR for Wineries
In a recent article, we talked about the decision-simplicity index, and I received a few emails asking about clear pathways versus the old-school tactic of upselling via meandering paths. “Isn’t it better to encourage people to look around, so maybe they add more to the cart?” Before I answer, I will lead in with a story:…
Continue reading Designing a Better Customer Experience
Recently, someone (not the client) looked at one of our most thought-out, well-planned, customized sites (with innumerable goal-driven features) and said, “it just looks like a simple site to me.” Honestly, my team was gobsmacked. We had spent months working on discovery and custom development and optimization and testing ….My ego reared its head and…
Continue reading Simple truths for better winery websites
This article has been updated for 2024. We often get emails from winery owners and marketers asking how they can improve their ecommerce site’s wine product pages. I always get over-excited by these requests because product pages are baby steps toward frictionless customer experiences. BUT, before you start (and this is super important), any successful…
Continue reading 5 Edits You Can Make to Wine Product Pages to Sell More Wine
This article has been updated for 2024. We don’t know a single winery who doesn’t find social media to be a big ass chore. All the platforms, all the formats, heck, even just producing content for all the different post sizes! And yet, it’s something that we know all brands need. So in this edition…
Continue reading Social Media for Wineries: Sure, You Could Keep Doing It The Hard Way