Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

Avatar photo
A young man in a blue shirt holds a glass of wine.

Christian Holthausen on Wine PR, Empathy & Reputation

In this engaging episode of Uncorked, Polly Hammond sits down with Christian Holthausen—communications strategist, writer, and long-time public relations powerhouse in the wine world—to explore what PR means today. Their conversation spans from the decline of the Rolodex to the rise of personal branding, from empathy to influencer fatigue, and everything in between. Holthausen makes…

Continue reading Christian Holthausen on Wine PR, Empathy & Reputation
Woman in vineyards. She's smiling and holding a bottle of Finca Feliz wine.

Lis Clement on Malbec, Wine Marketing & Argentine Innovation

In this lively and insightful episode of Uncorked, Polly Hammond interviews Lis Clement—marketing powerhouse and director of her family’s Bodega Clement in Mendoza, Argentina. Lis is best known for launching World Malbec Day and flipping traditional wine communication on its head through guerrilla marketing, love brands, and unapologetically creative campaigns. Now, she’s running a winery…

Continue reading Lis Clement on Malbec, Wine Marketing & Argentine Innovation
Man in dark t-shirt poses in front of wine barrels marked Destiny Bay

Sean Spratt on Cabernet, Climate & Quiet Luxury at Destiny Bay

In this thought-provoking episode of Uncorked, Polly Hammond talks with Sean Spratt, owner and winemaker at Destiny Bay, a small-production winery located on Waiheke Island. The conversation spans two decades of brand building, family-driven innovation, climate pressures, and what it means to operate at the luxury end of a market that isn’t always comfortable with…

Continue reading Sean Spratt on Cabernet, Climate & Quiet Luxury at Destiny Bay