Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

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Woman in Vineyard holding wine glass with text reading Headtraining, Smart Marketing for Growing Wineries. Thumbnail for series of Free Wine Marketing Resources by 5forests.

5forests Launches New Free Wine Marketing Resources on YouTube

5forests is excited to launch a groundbreaking new YouTube series, Headtraining, bringing expert free wine marketing resources just in time for the 2023 holiday sales season. “Marketers are now expected to understand everything from social media and email marketing, to SEO and e-commerce,” says Polly Hammond, founder of 5forests. “But there’s nothing out there to…

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Image of wine bottles and dried flowers on a table with text reading Beyond The Bottle Shot

Wine Bottle Photography: Beyond Pack Shots to Beauty Shots

Navigating the world of wine product photography is essential for amplifying your brand’s narrative and connection with your audience. As the founder of 5forests, I’m here to escort you through the intricacies of creating images that transcend the basic pack shot. Together, we’ll explore strategies for producing beauty shots that do more than just showcase…

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A young man in a blue shirt holds a glass of wine.

Christian Holthausen on Wine PR, Empathy & Reputation

In this engaging episode of Uncorked, Polly Hammond sits down with Christian Holthausen—communications strategist, writer, and long-time public relations powerhouse in the wine world—to explore what PR means today. Their conversation spans from the decline of the Rolodex to the rise of personal branding, from empathy to influencer fatigue, and everything in between. Holthausen makes…

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