When important stuff happens in the wine world, who covers it in the media, and how well is it done? Richard Siddle earned his stripes as a journalist before becoming editor of a wine trade publication and starting his own online platform, the highly influential ‘The Buyer’. Question Siddle and other guests about how professionals should handle their own news stories – and how to respond to the ones they read about in the press.
Polly Hammond
As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.