Building a Brand, Italy, Real Business of Wine Ep. 25

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Background is a picture of the Coliseum, with the text that reads "Building a Brand - Italy"
Building a Brand, Italy

What does it take to build a resilient brand? Today, we talk with top producers, Marilisa Allegrini, Roberto Bava and Jose Rallo of Donnafugata, and UK importer, David Gleave MW, about positioning, communication, perception, and relevance…at home and abroad.

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Polly Hammond

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As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.