Building a Brand, Italy

Background is a picture of the Coliseum, with the text that reads "Building a Brand - Italy"

Real Business of Wine

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Updated:

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1 minute reading

What does it take to build a resilient brand? Today, we talk with top producers, Marilisa Allegrini, Roberto Bava and Jose Rallo of Donnafugata, and UK importer, David Gleave MW, about positioning, communication, perception, and relevance…at home and abroad.

Portrait of Polly Hammond

Polly Hammond

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Polly Hammond is the Founder and CEO of 5forests, which means every buck stops with her. As the public face of 5forests, she splits her time between Barcelona, Auckland, and California, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses.