Building a Brand, Italy

Background is a picture of the Coliseum, with the text that reads "Building a Brand - Italy"

What does it take to build a resilient brand? Today, we talk with top producers, Marilisa Allegrini, Roberto Bava and Jose Rallo of Donnafugata, and UK importer, David Gleave MW, about positioning, communication, perception, and relevance…at home and abroad.