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Wine marketing advice is everywhere, but most of it doesn’t work in the real world. Here, we cut through the noise. These articles are grounded in strategy, data, and decades of hands-on experience helping wineries reach modern drinkers. If you’re tired of chasing trends and ready to market smarter, start here.
GDPR stands for General Data Protection Regulation. It is the new data protection law in the EU, it comes into force in May 2018, it has serious penalties, and it applies to data collected about EU citizens from anywhere in the world. This means that pretty much every winery site anywhere needs to care about…
Continue reading GDPR for Wineries
This article has been updated for 2024. We don’t know a single winery who doesn’t find social media to be a big ass chore. All the platforms, all the formats, heck, even just producing content for all the different post sizes! And yet, it’s something that we know all brands need. So in this edition…
Continue reading Social Media for Wineries: Sure, You Could Keep Doing It The Hard Way