Wine Business Podcasts

Whether it's hosting 100+ podcasts on Wine Business and Marketing or joining others on their pods, our founder, Polly Hammond, is no stranger to talking about wine!

Graphic reads The Wine Marketers Radar, Abandoned cart videos, TikTok travel inspo, better personalization & a phone case that flips when you say “cheers.”

Abandoned cart videos, TikTok travel inspo, better personalization & a phone case that flips when you say “cheers.”

Alright, this week we’ve got a lot to talk about — from AI-powered storytelling and social-first travel behavior to YouTube’s media dominance and what personalization actually looks like in 2025. Let’s dive in. Let’s start with a campaign that’s equal parts brilliant and borderline dystopian. Abandoned Nights by AB InBev AB InBev — the world’s…

Search is changing. Culture is misunderstood. Strategy is underrated. Social is overrated.

This week, I’m recording from Verona! What better place than one of the world’s largest wine fairs to look at a few trends and tensions that wine needs to know but may be missing—from consumer expectations around search and relevance to the misuse of “culture” in strategy to a growing disconnect between what marketers say…

Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

Today, four timely updates from outside the wine world, each with real implications for how we plan, influence, and connect with today’s wine buyers. First up from the Drum… Data overload is killing strategy. This is super important for wine. Too often, wine marketers have thought that data equals reports and dashboards. We track open…

bottle and funnel on pink background with text reading "Marketing Moderation"

Marketing Non-Alcohol Beverages: Strategies For Success

In this episode, Polly dives into marketing non-alcohol beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral and celebrated part of your brand. The Transcript How do you market…

Image of wine bottles and dried flowers on a table with text reading Beyond The Bottle Shot

Beyond the Pack Shot – Mastering Beauty Shots in Wine Product Photography

Navigating the world of wine product photography is essential for amplifying your brand’s narrative and connection with your audience. As the founder of 5Forests, I’m here to escort you through the intricacies of creating images that transcend the basic pack shot. Together, we’ll explore strategies for producing beauty shots that do more than just showcase…

How to Sell More with Better Winery Photography

Welcome to Headtraining’s deep dive into Lifestyle Photography for Wine Brands! In this episode, we’re uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including: Don’t miss out on the “5forests Ultimate Shotlist” – a comprehensive guide to planning your photoshoots. Free download at 5forests.

Dan Petroski wearing a blue shirt and smiling at something to the left of camera

Pushing Boundaries: A Conversation with Dan Petroski on Reinventing Wine Marketing

In the latest episode of Uncorked, Polly Hammond sits down with Dan Petroski, founder and winemaker at Massican. Known for his forward-thinking approach, Dan shared insights on how he challenges conventional wine marketing, the influence of social media, and the importance of adapting to change in the wine industry. From Tradition to Innovation in Wine…

Background image of winery with text reading Is your Winery Website Killing the Planet

Sustainable Winery Websites: Good for Business, Better for Earth

Journey with us in this episode as we explore the greener side of the web! Your winery website may be silently contributing to the escalating climate crisis, but there’s hope on the horizon – Sustainable Web Design. Today, we delve into how adopting eco-friendly web practices not only curtails your digital carbon footprint but also…

Entryway to LuxePack Monaco with text that reads Luxepack Monaco 2023

Mastering Wine Packaging: Key Takeaways for Wine Marketers from Luxe Pack Monaco

Are you ready to unlock the role of wine packaging as a pivotal part of your marketing strategy? Dive into this recap of Luxe Pack Monaco 2023, where the fusion of luxury packaging and marketing unfolds. In this video, we delve into how color, aesthetics, and sustainability in packaging are not just about appeal, but…

Background abstract human head with text reading HeadTraining with Polly Hammond

Wine Marketing Secrets: Learn from an Expert

Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to “Headtraining,” the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry.

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Redefining Wine Marketing: Cindy Gallop on Inclusivity, Ageism, and Real-Life Campaigns

What can wine brands learn from the sex industry? A helluva lot if Cindy Gallop is the one giving the advice. In a time when alcohol brands are facing increasing calls for moderation and abstinence, we sit down with Cindy to explore how a platform like Make Love Not Porn is actively fighting to establish…

Mature blond woman in a green dress smiles at camera

Reflections on Journalism and Wine with Felicity Carter

In a lively episode of Uncorked, Polly Hammond and Felicity Carter share insights from their experience at Media Fest 2022, a journalism conference in Washington, D.C. The two dive into the challenges facing both the journalism and wine industries, exploring how each field can benefit from fresh perspectives, authenticity, and innovation. Journalism in the U.S.:…