Welcome to episode 849 in which host Polly Hammond interviews Lyndsay Dyk in this episode of Uncorked
With a growing list of communication channels available to us and a shift in at-home experiential marketing, what does PR even mean these days? In today’s episode, we talk to Lyndsay Dyk, a Portland-based publicist who specializes in wine and food PR. She’ll give us the skinny on everything from influencers to instagram to radio, with some passionate millennial pleas thrown in for good measure.
More about today’s guest:
Born and raised in Oregon’s Willamette Valley, Lyndsay grew up immersed in the legends and landscapes of the American West. Her sense for a good story (and a good time) was honed while pursuing varied careers and studies in literary publishing, specialty coffee, creative writing, and public relations.
In 2019, Lyndsay left her role at the book publisher Timber Press in order to return to the hospitality community as a publicist at the Portland firm Little Green Pickle. There, she supported the people whose stories she was most passionate about—winemakers, chefs, hospitality innovators, and other creatives.
For clients like these, Lyndsay has conceptualized and managed media events and brand activations up and down the West Coast. She’s introduced seasoned wine writers to emerging producers and local influencers to newly opened restaurants. She has created imaginative virtual tasting kits for top-tier media that begged to be unboxed on Instagram and resulted in placements from Thrillist to Reader’s Digest.
In her free time, Lyndsay enjoys gardening with her husband and listening to Dolly Parton, preferably at the same time. She’s most proud of her WSET Level 2 Award with Merit and winning the 2008 Clackamas County Fair Grand Champion Market Lamb.