Are you ready to unlock the role of wine packaging as a pivotal part of your marketing strategy? Dive into this recap of Luxe Pack Monaco 2023, where the fusion of luxury packaging and marketing unfolds. In this video, we delve into how color, aesthetics, and sustainability in packaging are not just about appeal, but about communicating your brand’s narrative and values. From the tactile feel to the visual allure, every aspect of packaging is a dialogue between your brand and your customers. We’ll explore some eye-opening examples from the event that showcase how innovative packaging can set a brand apart in a crowded marketplace, create a memorable unboxing experience, and even drive sustainable practices in the wine industry. Tune in to bridge the gap between packaging and marketing, and elevate your wine brand to new heights!
Polly Hammond
As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.