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From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.

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I’ve decided to eschew the crappy list-ification that you’ll find littering Google when you search Customer Delight, because while those lists might give you some very middle-of-the-road places to start, they don’t help you shift your thinking. Delight is a way of looking at communication and marketing that needs to be embraced by everyone on…

Commerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…

Recently, someone (not the client) looked at one of our most thought-out, planned, customized sites (with innumerable goal-driven features) and said, “it just looks like a simple site to me.” Honestly, my team was gobsmacked. We had spent months working on discovery and custom development and optimization and testing ….My ego reared its head and…

GDPR stands for General Data Protection Regulation. It is the new data protection law in the EU, it comes into force in May 2018, it has serious penalties, and it applies to data collected about EU citizens from anywhere in the world. This means that pretty much every winery site anywhere needs to care about…