our services

At 5forests, we have one job: help your wine business reach your goals.

And there is no one-size-fits-all solution. From research and strategy, to growth-driven design and communication, to capturing and delivering value, our approach is designed to reduce your stress and generate returns.

what we do

Research & Strategy

— Brand audits
— Strategy workshops
— Data analysis
— Roadmaps & modelling

Markets & Customers

— Customer persona-building
— Journeys & touchpoints
— Placement & positioning
— Products & services

Branding & Design

— Clarify messaging
— Logo & visual identity
— Labels & packaging
— Print & digital media

digital solutions

— DTC e-commerce
— Responsive websites
— Apps & aggregators
— Augmented & Virtual reality

Creating Content

— Imagery
— Videos
— Copywriting
— Promotional materials

Communication

— Social media campaigns
— Email campaigns
— Digital advertising
— Search engine optimization (SEO)

how we work

Discovery

What does your brand stand for?
Who are your customers?
How do you become meaningful to them?

Without these answers, we are all just guessing. Before we plan or create, we will learn. Together with your team, we will conduct in-depth discovery that empowers your people and ours to move forward with clarity and insight. We will dive deep into your data to understand how your audience is interacting with the brand, and we’ll develop guidelines to help everyone make informed, on-brand decisions as we move forward.

Strategy

How do we facilitate your goals as fast as possible while respecting your budget and staying on brand? Post-discovery, the 5forests team will prepare a digital marketing plan of action to take your brand from where it is to where you want it to be.

WORK.

With a clear strategy approved, we know what we are working toward and how best to get there. This is when we hunker down at our desks and use big words like customer experience, interaction design, visual identity, content and asset development, social media management, mobile design and development, SEO optimization…whew! Fortunately, we do all that hard stuff for you, so you can care for the vines.

Launch!

No lie, it’s like giving birth. Every project is unique and we work our butts off to make sure that your launch is a success. But, let’s face it, the weeks ahead are what count. We don’t handover and disappear. We nurture, build, adapt and optimize, so that your investment shows the best returns.

Refine

You’ve hired us to help you make money, and that’s what we’re gonna do. That means we’ll produce, test, analyze, and refine your digital marketing. We’ll watch your data and see how our efforts are performing — where we can tweak, what we can ditch, what we can reform. This is the essence of data-driven marketing, and this is what sets us apart from the competition.

audits & workshops

Brand Audits

Brand audits are a natural starting point for wine businesses who know that they’re not selling enough, but don’t know why. We’ll review your site, social media, communications, and analytics from a consumer’s point of view. Then, we’ll report back (in language that makes sense) and provide actionable recommendations to increase engagement, loyalty, and conversion.

all about Audits

Strategy workshops

Strategy workshops get to the heart of what’s holding you back, and give you a plan to move forward. We’ll spend three intensive days on-site working with your stakeholders to prioritize your goals, clarify your message, and understand your customers. Then, we’ll present findings in a format that helps your team strategize, communicate, and grow.

workshops. oh yeah.

nice words

open testimonial quotation mark

Frankly, I could not have done it without Polly. Her skill set, experience and knowledge in this field are literally the most proficient I have ever come across. Polly has a unique analytical approach to a task. This combined with her natural high EQ enabled us to fast track our work, get things done and get them done right – first time. Polly’s leadership skills are second to none. She listens carefully and questions, absorbing the challenge/issue and working through best practice solutions every time.
Sue Duncan, NZ Boutique Wine Festival

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