our services

No amount of fancy design or neat technology can make up for a lack of strategy and research.

If there is one thing we’ve learned in decades of marketing and design, it’s that good solutions are founded on knowledge and planning. You need your marketing investment to show returns, and our approach is built to make that happen.

what we do

Research & Strategy

— Brand audits
— Discovery workshops
— Data analysis
— Strategy roadmap

Markets & Customers

— Persona-building
— Journeys & touchpoints
— Brand positioning
— Products & services

Branding & Design

— Brand messaging
— Logo & visual identity
— Labels & packaging
— Print & digital media

digital solutions

— DTC e-commerce
— Responsive websites
— Apps & integrations
— Emerging tech

Content Creation

— Photography & videography
— Technical sheets
— Wine copywriting
— Social media content

Communication

— Social media campaigns
— Email campaigns
— Digital advertising
— Search engine optimization (SEO)

how we work

Discovery

What does your brand stand for?
Who are your customers?
How do you become meaningful to them?

Without these answers, we are all just guessing. Before we plan or create, we will learn. Together, we will conduct in-depth discovery that empowers your people and ours to move forward with clarity and insight. We will deep dive into your data to understand how your audience is interacting with the brand, and we’ll develop guidelines to help everyone make informed, on-brand decisions as we move forward.

Strategy

How do we get from A to Z as fast as possible while respecting your budget and staying on brand? Post-discovery, the 5forests team will ponder and problem solve. With your goals and deadlines in mind, we’ll prepare a plan of action to take your brand from where it is to where it needs to be.

WORK.

We know what we are working toward and how best to get there, and now we put the pedal to the metal. This is when we hunker down at our desks and use big words like customer experience, interaction design, visual identity, content and asset development, social media management, mobile design and development, SEO optimization…whew! Fortunately, we do all that hard stuff for you, so you can care for the vines.

Launch!

No lie, it’s like giving birth. Every project is unique and we work our butts off to make sure that your launch is a success. But, let’s face it, the weeks ahead are what count. We don’t handover and disappear. We nurture, build, adapt and optimize, so that your investment shows the best returns.

Refine

You’ve hired us to help you make money, and that’s what we’re gonna do. That means we’ll produce, test, analyze, and refine your digital marketing. We’ll watch your data and see how our efforts are performing — where we can tweak, what we can ditch, what we can reform. Have algorithms changed? Tech updated? You don’t have to stress, because we’ve got that sorted.

audits & workshops

Brand Audits

Brand audits are a natural starting point for wine businesses who know that they’re not selling enough, but don’t know why. We’ll review your site, social media and analytics for messaging and best practices. Then, we’ll report back in language that makes sense so you can improve and update your existing model.

all about Audits

Brand workshops

Brand workshops get to the heart of what’s holding you back. Are you speaking your real message to the right people at the right time? We’ll spend three intensive days on-site working with your stakeholders to prioritize your goals and clarify your messaging. Then, we’ll present it in a format that helps you strategize, communicate, and grow.

workshops. oh yeah.

nice words

Frankly, I could not have done it without Polly. Her skill set, experience and knowledge in this field are literally the most proficient I have ever come across. Polly has a unique analytical approach to a task. This combined with her natural high EQ enabled us to fast track our work, get things done and get them done right – first time. Polly’s leadership skills are second to none. She listens carefully and questions, absorbing the challenge/issue and working through best practice solutions every time.
Sue Duncan, NZ Boutique Wine Festival

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