woman wearing yellow sweater with blue nails holding iphone

Why your Facebook ROAS sucks

Editors Note: this article was originally written in March of 2021. It has been updated to include post-iOS 14.5 data. So you’ve gone and done it. You set up an ad account on Facebook, you entered your credit card number, you added the Pixel to your website, and you made some ads. Now you’re watching…

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Love and Happiness

We’re back, we’re back, we’re back! And you’re here, too! And that makes me happy. 😊 But if it doesn’t make you happy (and let’s be honest, you haven’t heard from me in almost a year, I get it), go on and unsubscribe. You can come back anytime and I’ll still love you. And that’s…

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Close up Portrait of Angry Man

Kicking and Screaming

It’s time to get back on the horse and start writing again. I took a little time off…for no good reason except I was not feeling inspired. Looking at why, I had a real empathy moment with you, my clients and readers: there were just too many things demanding my attention, and even though I…

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