On-Call (Fractional) CMO

Imagine having a top-tier marketing expert in your corner, one who not only understands the unique challenges of the wine industry but also brings a wealth of experience and personalized strategy to the table. That’s exactly what you get with our On-Call (Fractional) CMO service. Simply put, an On-Call (Fractional) CMO is a marketing leader for hire — a committed partner who works side-by-side with your leadership team to unlock new opportunities, refine your marketing approach, and empower your team with the latest industry insights and strategies.

Whether you’re scaling up, redefining your brand, or just looking for that competitive edge, our Fractional CMO service is tailored to bring tangible, lasting results without the costs of a full-time inhouse marketing lead.

Ornamental frame with classical figures including cherubs and gods.
Johan Teyler, Ornamental frame, 1648-1709. Original from The Rijksmuseum.

Multichannel strategy evolution

We’ll delve deep into market feedback and business growth trends to continuously adapt and tailor your marketing approach. With our finger constantly on the pulse of the wine industry, you can feel confident that your marketing is relevant, dynamic, and effective.

Strategic marketing assessment

At 5forests, we believe in the power of staying ahead. That’s why we’ll continuously monitor and evaluate your marketing strategies, ensuring they align with the latest market dynamics and business objectives. We’ll ensure your marketing efforts stay ahead of the curve, removing the guesswork and providing you with a clear, forward-looking marketing vision.

Environmental trend analysis

We’ll tackle the essential job that nobody wants: thorough macro- and micro- environmental analyses to provide you with insightful trends and competitive landscape insights. Then, we’ll help you transform these analyses into actionable strategies so that your business stays one step ahead in the ever-evolving wine industry.

Customer persona creation & refinement

Understanding your audience is key to successful marketing. Our un-traditional approach to building customer personas produces meaningful, actionable narratives that allow your team to truly speak to your audiences. With 5forests’ personas, your campaigns will speak the right message, to the right people, at the right time.

Branding & positioning alignment

We’ll act as your brand guardians, ensuring that every aspect of your promotions, communications, and branding aligns with your market position. By safeguarding the integrity of your brand, we ensure that your efforts enhance — not erode— your brand’s value.

Has your team been brainstorming and you don’t know where to start? We can help you understand the practicality and impact of each idea. Utilizing tools like feasibility ranking and thorough market sense-checking, we ensure that your team’s creativity is harnessed effectively, contributing to informed, impactful marketing decisions.

Budget & resource advice

Where to spend and where to save? This is a question we get asked all the time. We can help you understand what investments may have the greatest impact, when to say “no,” and how to find the resources you need for happy, more efficient teams.

Team leadership and development

Yes, we’re even on hand to mentor your inhouse team, boost their skills, and help them learn to think more strategically about your wine marketing. We advise on everything from productivity to tracking, design to digital. It’s great way to lift us your team’s skills!

Get the on-call marketing support you need to grow.