Experts in next gen wine marketing: reaching Millennials and Gen Z
The wine industry is undergoing a generational shift, with Millennials and Gen Z reshaping how wineries engage with their customers. These digitally native and value-driven generations prioritize authenticity, sustainability, and experiences over traditional branding. At 5forests, we specialize in helping wineries adapt to this shift with targeted strategies that resonate with these next-generation wine consumers.
With years of experience working with wineries worldwide, Polly Hammond and the 5forests team bring unparalleled expertise in understanding and engaging Millennial and Gen Z audiences. Our marketing solutions are designed to help wineries unlock the potential of these emerging consumer groups and future-proof their brands.
The expert advantage: why wineries worldwide choose 5forests
For the past decade, Polly Hammond has been a globally recognized advisor, speaker, and subject matter expert on marketing to Millennial and Gen Z wine consumers. As the founder of 5forests, she has helped wineries worldwide navigate shifting consumer trends by crafting innovative strategies that resonate deeply with younger audiences while driving measurable results. Partnering with 5forests means tapping into Polly’s unparalleled expertise and a dedicated team focused on delivering actionable solutions tailored to the evolving needs of the wine industry.
Audience insights and growth strategy
5forests begins by developing detailed customer personas that go beyond demographics to capture the psychographics, values, and motivations of Millennials and Gen Z. We map customer journeys that reflect how these audiences interact with brands, ensuring your marketing aligns with their behaviors and expectations. Through ongoing trend analysis, we help your winery stay ahead of the curve in engaging this next generation of wine consumers.
Digital marketing and social media
With Millennials and Gen Z deeply rooted in the digital space, we craft tailored social media advertising campaigns designed to thrive on Instagram, TikTok, and other popular platforms. From influencer partnerships to interactive, shareable content, our strategies focus on creating genuine connections. These campaigns amplify your winery’s reach, build trust, and foster long-term engagement with digitally native audiences.
Optimized e-commerce for DTC success
To meet the expectations of Millennials and Gen Z, your e-commerce website must offer a seamless and mobile-first experience. 5forests specializes in creating accessible, user-friendly online stores with optimized designs that make it easy for customers to browse, explore, and purchase your wines. By leveraging data-driven insights, we ensure your e-commerce site maximizes conversions while delivering the convenience these consumers demand.
Storytelling that resonates
At 5forests, we know that storytelling is at the heart of successful marketing for Millennials and Gen Z. We emphasize transparency, sustainability, and authenticity in your brand’s narrative, showcasing what makes your winery unique. By aligning your story with their values, we create emotional connections that resonate and build lasting loyalty among younger consumers.
Workshops and training
Empowering your team to connect with Millennials and Gen Z is a cornerstone of our approach. Through in-depth workshops, we train your staff on how to create meaningful in-person interactions in your tasting room and engage effectively across digital platforms. Our training ensures that your winery is equipped to meet the expectations of these consumers at every touchpoint.
Let’s connect your winery with the next generation of wine lovers
The future of wine marketing starts here. Contact 5forests today to learn how our next-generation marketing strategies can help your winery thrive in an ever-evolving industry.