Growth-focused winery websites designed with data, not hunches.

Have you ever visited a winery site that was beautiful to look at but impossible to navigate? You can’t find what you need, load times are slow, or it’s all out of date?

5forests’ Data-Driven Design ensures this is never the reality for your site. Via regularly monitored user experience analytics and the latest customer behaviour insights, we rely upon real data — not guesswork — to improve your website and help you reach your goals. The result? Happy customers, improved conversions, and a site that can grow with you now… and tomorrow.

A vivid, abstract image featuring a young woman with curly hair and glasses centered among blurred figures and digital overlays in blue and red tones, conveying a dynamic, data-driven design atmosphere.

From data to direction, and from direction to results.

That’s exactly what our Data Driven Design delivers: expert-led monthly or quarterly reporting that interprets your performance data and turns it into actionable DTC improvements. No vague reports. Just insights you can trust:

  • Know what’s driving growth, and what’s quietly costing you. No more guessing. We surface the real reasons behind club churn, stagnant sales, or underperforming campaigns.
  • Make confident marketing decisions, backed by strategy, not gut feel. When you know what’s working, it’s easier to double down. When you know what’s broken, it’s easier to fix.
  • Save time and budget by focusing on what actually matters. Stop wasting energy on campaigns, offers, or web tweaks that don’t move the needle.
  • Boost performance across your club, site, and tasting room. From email flows to join flows, we help you optimize the full customer journey for conversion and loyalty.

How it works

We structure our Data Driven Design around three strategic pillars, each designed to move you from data to direction, and from direction to results.

Data Interpretation

We dig into your customer, sales, web, and campaign data to uncover what’s really going on beneath the surface. We look for patterns, outliers, and opportunities hiding in plain sight. Reviews include:

  • Sales and purchasing trends
  • Wine club acquisition and retention
  • Email engagement and revenue
  • Campaign ROI across ad platforms
  • Website user behavior (GA4, clickpaths, heatmaps)

Decision Prioritization

Wineries don’t need more data—they need answers. We help you prioritize the right next steps based on what will move the needle for your business. We help answer:

  • What’s working, and what’s not?
  • Where are you losing revenue or opportunity?
  • What should we do next, and in what order?

Conversion Optimization

Insight is only half the equation. We take it further by identifying specific friction points across your website and customer journey, and then we recommend how to fix them. Evaluations include:

  • Homepage performance
  • Product and PDP engagement
  • Wine club join flows
  • Campaign landing pages
  • Tasting room booking funnels

Real data, real results

By grounding every design decision in data, we ensure your website appeals to your target audience, supports your business objectives, and sets you apart. Contact us today to learn how our Data-Driven Design service can help your winery soar.

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