Other agencies design winery websites that are pretty. We design winery websites that are pretty and profitable.

Never before have wineries had so much technology at hand to engage directly with customers, streamline marketing, and drive sales. 5forests is uniquely positioned to help you leverage these opportunities. Our experience building ecommerce sites is unparalleled, which has led to us being the go-to agency for complex websites for wine businesses. Our team developed the “Commerce7 for WordPress” plugin now used to power over 600 sites worldwide; we’ve distributed the only free WordPress+Commerce7 templates to empower direct-to-consumer journeys; and we’ve launched custom websites for some of the world’s largest wine brands.

Check out a few of our favorite projects

Screenshot of the Argyle Winery homepage hero showing the header navigation with a logo that reads Argyle. Text reads " Argyle Winery, Oregon's Finest Sparkling Wines" followed by Buttons reading Shop Wines and Book Your Visit. Background image of Argyle Tasting Room with people sitting and drinking wine.

Custom winery websites designed to reflect your brand and convert

With your goals and insights in place, we begin the hands-on work of design and development. Whether you’re starting fresh or migrating from another platform, we build beautiful, accessible websites tailored to your needs—seamlessly integrating Commerce7 and translating your story into a digital experience that resonates and sells.

Commerce7 websites

Get the most from your Commerce7 experience. 5forests is unsurpassed in our ability to design and develop custom Commerce7 websites that support your business goals without making you want to cry. From easy content management to synced API, our C7 integration will give you a clear competitive edge.

For wineries ready to move from platforms like WineDirect, WooCommerce, or Shopify, 5forests provides expert Commerce7 transition services tailored to your business needs.

Accessible websites

Ensure your website welcomes everyone with accessible design. We create inclusive sites that conform to WCAG standards, enhancing the user experience for individuals with disabilities and ensuring broad usability.

Our commitment to accessibility means designing websites that are navigable, understandable, and usable for all users, ensuring no potential customer is excluded from experiencing your brand online.

User experience (UX) optimization

We’ll prioritize the shopping experience, implementing intuitive navigation, streamlined checkout processes, and clear, compelling product descriptions to minimize friction and maximize conversions.

Custom design and brand integration

Our approach begins with crafting a visually stunning website that captures the unique character of your brand, ensuring that every element, from layout to typography, reflects your brand identity and appeals to your target audience.

Expert storytelling and copywriting

With a team of writers trained in the language of wine, we’ll work with you to craft compelling content that captivates and informs.

Eight bottles of Roederer Estate sparkling wine, including Brut, Brut Rosé, and L’Ermitage vintages, displayed on a wooden table outdoors with rolling hills in the background. Overlaid text reads: “A Vision for California Sparkling Wine.”

Winery website planning that sets the foundation for growth

Before we ever write a line of code, we get to know your business—inside and out. Through digital discovery and stakeholder workshops, we uncover what your audience needs, what your current site is missing, and how your online presence can better serve your business goals. This phase aligns your future website with strategy, brand, and buyer behavior.

In depth digital discovery

Leveraging pre-design research, we’ll delve into the historical user experience of your site, identifying strengths, weaknesses, and opportunities for a more engaging, customer-centric website design.

In-person stakeholder workshops

Our team will conduct in-person workshops to immerse ourselves in the heart of your brand, ensuring that the essence of your winery is intricately woven into every aspect of your site.

A person walks alone down a dirt path between rows of vineyards and olive trees, captured from above in golden afternoon light.

Performance-driven optimization and ongoing website support

A successful winery website isn’t a one-and-done launch—it’s a living part of your sales engine. From conversion tracking and ongoing maintenance and data-informed design updates, we help you stay ahead of customer expectations and technical standards so your site continues to deliver results.

Technical performance and speed optimization

Understanding that website performance impacts both user experience and search rankings, we focus on optimizing site speed and ensuring robust technical performance under heavy traffic.

Data-driven design

We know that a pretty website is meaningless if it doesn’t get results. Our approach integrates analytics into design processes, ensuring your website is optimized for user engagement, conversion rates, and overall satisfaction.

Website care plans

Keep your website performing at its best with ongoing support. Our care plans provide regular updates and maintenance, ensuring your site remains secure, efficient, and aligned with your evolving business needs.

Analytics and conversion tracking

Our service includes setting up detailed analytics and conversion tracking, providing insights into customer behavior, and identifying opportunities for further optimization.

Ready to improve your winery e-commerce results?

Contact us today to learn more about how a 5forests winery websites can help your wine business flourish in the digital marketplace.

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