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Recently, someone (not the client) looked at one of our most thought-out, well-planned, customized sites (with innumerable goal-driven features) and said, “it just looks like a simple site to me.” Honestly, my team was gobsmacked. We had spent months working on discovery and custom development and optimization and testing ….My ego reared its head and…
Continue reading Simple truths for better winery websites
This article has been updated for 2024. We often get emails from winery owners and marketers asking how they can improve their winery’s ecommerce product pages. I always get over-excited by these requests because product pages are baby steps toward frictionless customer experiences. BUT, before you start (and this is super important), any successful digital…
Continue reading 5 Edits You Can Make to Wine Product Pages to Sell More Wine
This article has been updated for 2024. We don’t know a single winery who doesn’t find social media to be a big ass chore. All the platforms, all the formats, heck, even just producing content for all the different post sizes! And yet, it’s something that we know all brands need. So in this edition…
Continue reading Social Media for Wineries: Sure, You Could Keep Doing It The Hard Way