Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

bottle and funnel on pink background with text reading "Marketing Moderation"

Marketing Non-Alcohol Beverages: Strategies For Success

In this episode, Polly dives into marketing non-alcohol beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral and celebrated part of your brand. The Transcript How do you market…

Narrative Customer Personas for Wineries: Go Beyond Demographics

How many times have you heard us say, “Good marketing is all about the customer”? As any marketer worth their salt will attest, understanding your customers lies at the heart of successful marketing strategies. Yet, traditional methods of representing customer profiles often fail to capture the truth of your audience and fail to make that…

Together, Let’s Shape the Future of Wine Marketing: Join Our 2024 Digital Marketing Survey

We all know it: the wine industry is evolving at a rapid pace, and one of the most significant drivers of this change is digital marketing. As more wineries and wine-related businesses leverage digital tools to engage with consumers, build their brands, and drive sales, the need for a clear understanding of the trends, challenges,…

A stylish couple in vintage attire, holding wine glasses from the best wine marketing agency, against a floral backdrop. The woman wears large sunglasses; the man dons a sharp suit.

5forests Expands to Bordeaux, Strengthening Global Impact in Wine Marketing

Bridging the gap between French and American wine markets through innovative digital marketing strategies. BORDEAUX, France, July 1, 2024 — 5forests, the award-winning marketing agency renowned for its expertise in the wine, beer, and spirits industries, proudly announces the opening of its new office in Bordeaux’s prestigious Golden Triangle. This strategic expansion underscores 5forests’ commitment…

Practicing what we preach with Ecologi

Sustainability is one of our core values and our blood is too hot to just sit and watch the world rapidly immerse into apocalyptic scenarios. And this is not for dramatic effect or exaggeration. You can (and should!) read more about it on the The Intergovernmental Panel on Climate Change (IPCC) reports. For starters, 5forests…

Making an Impact with Positive Luxury

Now, say you are a lucky lady or gent, sipping luxurious champagne at your favourite Michelin-starred restaurant, pondering (as you do) the vine to table impact of said producer’s practices. Thanks to Positive Luxury and their Butterfly Mark, you can find out more at max convenience! In our ongoing effort to prioritize planet-mindedness, 5forests is…

screenshot of Accessible Web dashboard showing 5forests received a score of 100/100 with no issues to resolve on 52 web pages.

5forests earns 100/100 score for accessibility!

What a wonderful update to wake to today. The 5forests team has worked extensively to make accessibility a pillar of our work, which often has meant collaborating with partnering tech to improve their products. Today, that paid off on our own site with a 100/100 score for accessible practices. Read more about why we all…

Woman in Vineyard holding wine glass with text reading Headtraining, Smart Marketing for Growing Wineries. Thumbnail for series of Free Wine Marketing Resources by 5forests.

5forests Launches New Free Wine Marketing Resources on YouTube

5forests is excited to launch a groundbreaking new YouTube series, Headtraining, bringing expert free wine marketing resources just in time for the 2023 holiday sales season. “Marketers are now expected to understand everything from social media and email marketing, to SEO and e-commerce,” says Polly Hammond, founder of 5forests. “But there’s nothing out there to…

Wine Bottle Photography: Beyond Pack Shots to Beauty Shots

Here at 5forests, we spend a lot of time assessing how winery photography actually works in the wild: on product pages, in ads, on social, in emails, in search results. Done well, your photography goes well being “looking nice.” It should clarify, seduce, and support the entire customer journey. This article walks you through how…

How to Sell More with Better Winery Photography

In this article, we delve into the power of lifestyle photography for wine brands. We’ll (briefly!) explore compelling research that highlights the impact of lifestyle photography on consumer behavior and helps you get this investment across the line. We’ll discuss how emotional connections, subconscious influences, and storytelling through images can significantly enhance your brand’s DTC…

Dan Petroski wearing a blue shirt and smiling at something to the left of camera

Dan Petroski on Reinventing Wine Marketing Strategy

In the latest episode of Uncorked, Polly Hammond sits down with Dan Petroski, founder and winemaker at Massican. Known for his forward-thinking approach, Dan shared insights on how he challenges conventional wine marketing, the influence of social media, and the importance of adapting to change in the wine industry. From Tradition to Innovation in Wine…

Background image of winery with text reading Is your Winery Website Killing the Planet

Sustainable Winery Websites: Good for Business, Better for Earth

Journey with us in this episode as we explore the greener side of the web! Your winery website may be silently contributing to the escalating climate crisis, but there’s hope on the horizon – Sustainable Web Design. Today, we delve into how adopting eco-friendly web practices not only curtails your digital carbon footprint but also…