Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

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A picture of a guy holding up a glass of wine and analysing it. Text says "Flying winemakers with Nayan Gowda"

Flying Winemakers, with Nayan Gowda, Real Business of Wine Ep. 30

The only former professional chef to have made wine in Australia, New Zealand, Germany, Hungary, England, France, Ukraine and Kazakhstan and Norway, Nayan Gowda is currently working in the high-altitude vineyards of Bolivia. The internet connection was far from perfect, which explains the less-than-brilliant quality of the video and sound. And the fact that we…

Continue reading Flying Winemakers, with Nayan Gowda, Real Business of Wine Ep. 30
A sparkly picture of a champagne bottle and glasses. Text reads "New Ways of looking at luxury with Maggie Henriquez, CEO of Krug"

New Ways of Looking at Luxury, with Maggie Henriquez, CEO of Krug, Real Business of Wine Ep. 28

What is luxury wine? How does it differ from ‘fine wine’? And how is it going to fare in a post COVID-19 world? Join us for this collab with ARENI Global. We’ll talk to Maggie Henríquez, CEO of Krug Champagne, about these and other questions of importance to a financially crucial segment of the wine…

Continue reading New Ways of Looking at Luxury, with Maggie Henriquez, CEO of Krug, Real Business of Wine Ep. 28
Picture of many hands holding earth and a seed coming together, and the tex that says "Getting to Sustainability"

Getting to Sustainability, Real Business of Wine Ep. 22

Lighter bottles, solar panels and windmills, fewer chemical inputs… What does sustainability mean to the wine industry in 2020? How seriously is it being taken? How does it compare to, and differ from, Organic and Biodynamic? And how much do standards and certifications vary between countries and regions? Is environmental sustainability compatible with economic sustainability?

Continue reading Getting to Sustainability, Real Business of Wine Ep. 22