Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

How Beau Became Auckland’s Favorite Wine Bar for Millennials (and Everyone Else), with Diva Giles

In this week’s Uncorked episode, Polly Hammond sits down with Diva Giles, co-owner of Beau, an award-winning wine bar and restaurant in Auckland, New Zealand. At just 26 years old, Diva and her team are flipping the script on how younger audiences engage with wine. With a 160-bottle list, minimalist marketing, and a deeply empathetic…

Italian Wine Podcast Ep. 777 Elizabeth Schneider | Uncorked

Welcome to episode 777 – in which host Polly Hammond interviews Elizabeth Schneider on this week’s installment of “Uncorked”. As host of one of the longest running and highest rated podcasts in the world, Elizabeth Schneider knows what it takes to talk wine with Normal People. Today, she pulls no punches as she reflects upon…

Italian Wine Podcast Ep. 769 Erica Crawford | Uncorked

Welcome to episode 769 – in which host Polly Hammond interviews Erica Crawford on this week’s installment of “Uncorked”. Erica Crawford is an absolute legend in the wine industry. Erica has been ahead of the curve from day one, first building one of New Zealand’s most iconic brands and nowadays as the driving force behind…

Natasha Sumkina | IWP Uncorked

Welcome to episode 981 in which host Polly Hammond interviews Natasha Sumkina, this week on Uncorked. This week, we welcome Natasha Sumkina, a St Petersburg native who is spearheading Russian-language wine communications for the GenZ and Millennial markets. Join us as we explore trends in education vs entertainment, social media and socialising, and how we…

Marketing Wine Across Generations with Polly Hammond

Where we get into which is the best generation (its not ours), great content and telling stories electronically. Internet polymath, Polly Hammond talks about 5forests and taking it global, we all get into differences between generations and then why we don’t like generalising about generations. It all comes back to being engaging in modern ways.…

Inside Bordeaux: How Jane Anson Is Rewriting the Rules of Wine Media

In this first episode of Uncorked, Polly Hammond interviews Jane Anson, longtime Bordeaux expert and founder of the digital platform Inside Bordeaux. After nearly two decades at Decanter, Jane went independent—building a subscription business rooted in deep content, user-first design, and editorial freedom. Their conversation covers the leap from legacy media to entrepreneurship, the nuts…

A picture of the map of Europe with an amplifying glass and the writing that says: Europe Behind the Scenes with Irene Tolleret

Inside Europe’s Wine Policy with Irene Tolleret MEP

Irene Tolleret is one of the most entertainingly outspoken politicians you will ever see on any screen. While not running Mas d’Auzières, her successful little Pic St Loup domaine, since 2019 she has worked as a member of the European Parliament. As a fluent Japanese speaker, she is a member of the delegation to Japan,…

A picture of bottles and the text that says: Independents Day with Graham Holter and Mike Boyne

Independent Wine Retail Today: Holter & Boyne Speak Out

On the eve of July 4th, highly respected trade writer, Graham Holter, and Mike Boyne, award-winning owner of Bin 2 in Padstow, one of Britain’s most dynamic small wine retailers. lift the lid on how the UK’s independent retailers have fared during the CV-19 lockdon and what the future may hold in store for them.

A picture of a wine being poured with a Coravin and the text that says Innovation in Wine with Greg Lambrecht, Founder of Coravin

Wine Innovation with Coravin Founder Greg Lambrecht

Nuclear engineer, inventor of medical devices – and creator of the Coravin, Greg Lambrecht is one of the few people who has directly affected the way fine wine is consumed.

A picture of a girl using a surgical mask and the text saying COVID-19: The Impact

COVID-19: The Impact, Real Business of Wine Ep. 45

Three months after the world really began to pay attention to COVID-19, Professor Simone Loose of Geisenheim University in Germany and Rob McMillan of the Silicon Valley Bank in California share their knowledge and research findings of how the wine business has been affected.

A picture of pagodas and the text saying a focus on China

A Focus on China, Real Business of Wine Ep. 44

Over the last 25 years, no country has had a greater impact on the wine industry than China. From being a negligible market, it has grown to being one of the largest in the world, with a fast-expanding production base of its own. But, even for frequent visitors, this remains a mysterious country where people…

A bakground picture of a wine bottle being poured into a glass and the text saying: Welcome to Season Two: Wine Unlocked

Wine Unlocked, Real Business of Wine Ep. 43

As we move into Season Two, we look back at the last 12 weeks – at contributions from people like Jancis Robinson MW; D’Lynn Proctor, the model for the Netflix movie Uncorked; Bordeaux expert, Jane Anson; Maggie Henriquez of Krug; Alice Feiring the queen of natural wine,: Dan Jago, former head of Berry Bros and…