Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

A picture of the Christ the Redeemer statue, with the text that says "Brazil, Brave New World"

Brazil: Brave New World, Real Business of Wine Ep. 34

According to Wine Intelligence, 20 million Brazilians drink wine at least once a week and 31% of Brazilian consumers “like to take their time to purchase wine” and consider wine to be “important” to their lifestyles. Leading journalist and publisher Marcelo Capello and Wine Intelligence Brazil Country Manager Rodrigo Lanari introduce the world’s sixth most…

A picture of the sunset in a bridge in Bordeaux. Text says "Inside Bordeaux , Jane Anson".

Inside Bordeaux with Jane Anson, Real Business of Wine Ep. 35

If it weren’t for Covid-19, Decanter Bordeaux correspondent Jane Anson would be on tour in the UK signing her new book, Inside Bordeaux. Instead, she’s still in France – and with us to discuss the secrets of what makes that region tick – and how she has successfully managed to produce five books without going…

A picture of a computer with a zoom meeting between 6 people. Text reads: Alternative Media

Alternative Media, Real Business of Wine Ep. 33

As wine professionals – with varying success – rush to host virtual tastings, we meet experts who launched highly popular podcasts and online platforms long before the current crisis.

A picture of the Taj Mahal in a pinkinsh haze, with the text that reads "India: the other emerging market"

India: The Other Emerging Market, Real Business of Wine Ep. 32

Local taxes and legislation may make India a more daunting export market than China, but a new generation is increasingly enthusiastic about wine, and a growing number of impressive Indian wines are released every year. This is your chance to learn about this complex country from a panel of top experts.

A beautiful and peaceful picture of a lake reflecting trees and mountains. There is snow on the top of the mountains. Text reads "Talking New Zealand".

Talking New Zealand, Real Business of Wine Ep. 31

New Zealand is one of the newest parts of the New World of wine. The Marlborough Sauvignon Blanc that catapulted it onto the global stage was only planted in the 1970s, but within 20 years, New Zealand’s white wines were commanding the highest average prices in the world. Then came Otago Pinot Noir which has…

A picture of a guy holding up a glass of wine and analysing it. Text says "Flying winemakers with Nayan Gowda"

Flying Winemakers: Nayan Gowda on Global Wine Consulting

The only former professional chef to have made wine in Australia, New Zealand, Germany, Hungary, England, France, Ukraine and Kazakhstan and Norway, Nayan Gowda is currently working in the high-altitude vineyards of Bolivia. The internet connection was far from perfect, which explains the less-than-brilliant quality of the video and sound. And the fact that we…

The Future of Virtual Tastings, Real Business of Wine Ep. 29

Wine has leapt into virtual tastings, but what happens with the doors re-open? Let’s look at the good and the bad and the future of virtual wine events in this very meta #RealBizWine.

A sparkly picture of a champagne bottle and glasses. Text reads "New Ways of looking at luxury with Maggie Henriquez, CEO of Krug"

Luxury Wine Reimagined: Maggie Henriquez of Krug

What is luxury wine? How does it differ from ‘fine wine’? And how is it going to fare in a post COVID-19 world? Join us for this collab with ARENI Global. We’ll talk to Maggie Henríquez, CEO of Krug Champagne, about these and other questions of importance to a financially crucial segment of the wine…

A picture of a row of wine bottles, with the labels blurred. Text says "The Labels, with Neil Tully MW"

The Labels, with Neil Tully MW, Real Business of Wine Ep. 27

For most wines, the difference between commercial success and failure may largely depend on the words and images printed on a small piece of paper. For this unique webcast, we invite award-winning designer Neil Tully MW to share his insights into how he goes about working with the producer to create a label that will…

A picture of soldiers in action, with text that reads "Wine in the time of plague and war"

Wine in the Time of Plague and War, Real Business of Wine Ep. 26

Like every other sector, the wine industry is struggling to come to terms with COVID-19, but this is not the first major challenge it has faced over the centuries. How have wine producers and sellers fared during previous plagues and wars. We hear from respected historians Rod Phillips, author of “Wine: A Social and Cultural…

Background picture of grapes in the vine. Text says "The grapes with Randall Grahm"

The Grapes, with Randall Grahm, Real Business of Wine Ep. 24

All grapes were not created equal. Some are commercially successful. Others have been unjustly forgotten. Some are more popular than they deserve to be. Others may not survive in their current regions as temperatures rise. And then, of course, there are new vinifera crosses like Marselan, hybrids and labrusca – not forgetting genetic modification. And…

Building a Brand, Italy, Real Business of Wine Ep. 25

What does it take to build a resilient brand? Today, we talk with top producers, Marilisa Allegrini, Roberto Bava and Jose Rallo of Donnafugata, and UK importer, David Gleave MW, about positioning, communication, perception, and relevance…at home and abroad.