Expert Insights on Winery Digital Marketing

Discover proven digital marketing strategies for wineries. Explore SEO, email, ads, and more to grow your DTC sales and brand visibility online.

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Winery Social Media & Tourism with Patricia Wilcox

In this episode of Uncorked, Polly Hammond sits down with Patricia Wilcox, co-founder of Awestruck Ciders and current candidate in the Erasmus Mundus Master on Wine Tourism Innovation. Patricia recently turned heads with a recent article in which she pulled back the curtain on wine’s obsession with perfect social media and the hidden costs behind…

Luxury, NFTs, and the Future of Wine Experiences

In this episode of Uncorked, Polly Hammond is joined by Guillaume Jourdan, CEO of VitaBella Luxury & Lifestyle, to unpack how digital transformation is reshaping luxury—and why wine brands can no longer afford to ignore it. Drawing on experience advising more than 250 international luxury wine and lifestyle brands, Guillaume offers bold insights on blockchain,…

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Why your Facebook ROAS sucks

From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.

A picture of a computer with a zoom meeting between 6 people. Text reads: Alternative Media

Alternative Media, Real Business of Wine Ep. 33

As wine professionals – with varying success – rush to host virtual tastings, we meet experts who launched highly popular podcasts and online platforms long before the current crisis.

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Excelling at Ecommerce, Real Business of Wine Ep. 14

Now more than ever, wineries are looking toward ecommerce to keep the doors open. In this session, we ask leaders in wine website development to share their practical advice and best practices.

“Hi Virginia” or "Does your personalization suck?"

“Hi Virginia” and the Problem with Personalization in Wine Marketing

Technology, data, and the interwebs gave us an ability to “personalize” content, which many businesses took at face value: add a name here or there, automate emails based on what someone’s bought or visited, remarket elsewhere to the same people; but, for the vast majority, it simply meant adding someone’s first name to an email…

A love letter to old friends: how to revive a dead email list

What the heck do you do with an email database that hasn’t been used in ages? We’ve all been on the receiving end of these emails, the ones where we think, “who IS this?” and immediately unsubscribe. So in typical fashion, I’m going to take the “real human” approach to this conundrum. But first, let’s…

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30 days of Instagram ideas for wineries

Need a little inspiration for your social media posts? Sign up for our bi-weekly newsletter and get the news and updates you need, straight to your inbox. It’s the best darned news you’ll read all week. 30 days of Instagram ideas

GDPR for Wineries

GDPR stands for General Data Protection Regulation. It is the new data protection law in the EU, it comes into force in May 2018, it has serious penalties, and it applies to data collected about EU citizens from anywhere in the world. This means that pretty much every winery site anywhere needs to care about…

Social Media for Wineries: Sure, You Could Keep Doing It The Hard Way

This article has been updated for 2024. We don’t know a single winery who doesn’t find social media to be a big ass chore. All the platforms, all the formats, heck, even just producing content for all the different post sizes! And yet, it’s something that we know all brands need. So in this edition…