Facebook Conversion Tracking for Commerce7

Use modern technology to ensure the proper tracking of web events.

This app uses the modern Facebook Conversions API from Facebook to complement your existing website events. Every sale that happens on your website, every reservation, every club signup… they are all automatically sent to your Facebook Dataset.

A true server-based app.

This app is built as a modern standalone application running on a performant infrastructure provider, just like Commerce7 itself. It does not rely on the “server side tagging” feature of GTM, which is susceptible to ad blockers and other issues.

Unaffected by ad blockers. Unaffected by Javascript errors or tag misconfigurations. Higher match percentages, more accurate ROAS reporting. It just works, every single time. And the data is properly deduplicated so there’s never a concern of inaccurate reporting.

Track the proper ROAS of your local ads.

This app uses the conversions API to track sales that happen inside your tasting room, or inbound via phone or chat support, and sends them to the proper channel of your Dataset for inclusion in your ad’s conversion tracking and reporting. This gives you the ability to target and optimize for both offline and online commerce, critical for most wineries today, and using the proper Physical Store channel is important because tasting room sales data should never be mixed up with your website sales data.

Target locals and make lookalike audiences to improve tasting room sales.

By tracking tasting room sales, you gain the ability to target local sales efforts separately from online sales efforts, improving your ability to effectively market your business in today’s competitive landscape.

Track the real value of club sign ups.

This app sends all club sign ups and reservations to the Facebook Conversions API as custom events for use in custom audiences and custom conversions on Facebook, meaning you can now target both as a conversion goal in Facebook! With custom events, you can declare a value to the event that wasn’t present in the original dataset. Should you run bottom of funnel ads for club sign ups? We’ve seen them work well, but they require a very trained pixel, which this app can help with, and a very defined remarketing campaign. Would you run ads for new club members if you couldn’t track the effective ROI of those ads? With this app, you can.

Track the real value of reservations in your tasting room.

For wineries using Commerce7’s reservation system instead of a 3rd party (and you should be!), this app will send all reservation events, along with the type of reservation, the name of the reservation type, and the total value of the reservation to Facebook. Not only will this provide far more accurate ROAS calculations on your reports, it will help train your pixel and provide opportunities for better local audiences.