Facebook Conversion Tracking for Commerce7
Running Facebook ads? You might be missing out on crucial conversion data. The Facebook Conversion Tracking app solves that by properly funneling in all sales, from the web, POS, reservations, and club sign ups, directly into your Facebook Business Manager using the Facebook Conversions API.
This app is a must-use for any winery spending money on Facebook and Instagram ads.
Take control of your advertising.
5forests runs social media marketing campaigns for wineries all over the world, and knows first hand how important proper conversion tracking is to the success of a campaign and the quality of your audiences. We’ve teamed up with the trusted app developers at Treefrog Digital to create the Facebook Conversion Tracking app for Commerce7 so that all wineries can benefit from modern conversion tracking and have the upper hand in their marketing efforts.
Facebook Conversions API
Use modern technology to ensure the proper tracking of web events.
This app uses the modern Facebook Conversions API from Facebook to complement your existing pixel events. Every sale that happens on your website, every reservation, every club signup… they are all automatically sent to your Facebook Pixel.
A true server-based app.
This app is built as a modern standalone application running on a performant infrastructure provider, just like Commerce7 itself. It does not rely on the “server side tagging” feature of GTM, which is susceptible to ad blockers and other issues.
Facebook Offline Event Tracking
Track the proper ROAS of your local ads.
This app uses Facebook Offline Events to track sales that happen inside your tasting room, or inbound via phone or chat support, and sends them to a proper Offline Event Set for inclusion in your ad’s conversion tracking and reporting. This gives you the ability to target and optimize for both offline and online commerce, critical for most wineries today, and using an Offline Event is important because tasting room sales data should never be mixed up with your website sales data.
Target locals and make lookalike audiences to improve tasting room sales.
By using Offline Events, you gain the ability to target local sales efforts separately from online sales efforts, improving your ability to effectively market your business in today’s competitive landscape.
Club Sign Ups and Reservations
Track the real value of club sign ups.
This app sends all club sign ups and reservations to the Facebook Conversions API as custom events for use in custom audiences and custom conversions on Facebook, meaning you can now target both as a conversion goal in Facebook! With custom events, you can declare a value to the event that wasn’t present in the original dataset. Should you run bottom of funnel ads for club sign ups? We’ve seen them work well, but they require a very trained pixel, which this app can help with, and a very defined remarketing campaign. Would you run ads for new club members if you couldn’t track the effective ROI of those ads? With this app, you can.
Track the real value of reservations in your tasting room.
For wineries using Commerce7’s reservation system instead of a 3rd party (and you should be!), this app will send all reservation events, along with the type of reservation, the name of the reservation type, and the total value of the reservation to Facebook. Not only will this provide far more accurate ROAS calculations on your reports, it will help train your pixel and provide opportunities for better local audiences.
Google Tag Manager Integration
Full GTM container setup to integrate the Facebook Pixel into your Commerce7 website properly, avoiding all duplication of events. This setup powers even more options like custom audiences based on products or collection views, which can be a pivotal tool for power users and busy wineries.
Need a more thorough GTM setup?
We offer bespoke container setup for the most in-depth analytics tracking possible with Commerce7. From Facebook to Google Analytics to Google Ads and more. Contact us for more information.
Frequently Asked Questions
What is Facebook Conversion Tracking for Commerce7 and how can it benefit my winery?
Facebook Conversion Tracking for Commerce7 is an application developed by 5forests in collaboration with Treefrog Digital. This application is specifically designed for wineries using Facebook and Instagram ads. It helps in capturing crucial conversion data by tracking all sales, whether they are from the web, Point of Sale (POS), reservations, or club sign-ups, and funnels them directly into your Facebook Business Manager using the Facebook Conversions API.
How does the Facebook Conversions API enhance my winery’s online marketing efforts?
How does Facebook Offline Event Tracking help my winery’s local sales efforts?
Facebook Offline Event Tracking is a feature that tracks sales happening inside your tasting room or inbound via phone or chat support. It sends this data to a proper Offline Event Set for inclusion in your ad’s conversion tracking and reporting. This allows you to target and optimize for both offline and online commerce, separate your local sales efforts from online sales efforts, and effectively market your business in today’s competitive landscape.
How does the Facebook Conversion Tracking app track the real value of club sign-ups and reservations?
The application sends all club sign-ups and reservations to the Facebook Conversions API as custom events. This allows you to use these events in custom audiences and custom conversions on Facebook, enabling you to target both club sign-ups and reservations as a conversion goal. These custom conversions can help provide accurate Return On Ad Spend (ROAS) calculations on your reports, but more importantly they help train your pixel with actionable data and offer opportunities for better audiences.
What is the Google Tag Manager Integration feature in the Facebook Conversion Tracking app?
The Google Tag Manager Integration is a full container setup that integrates the Facebook Pixel into your Commerce7 website properly, avoiding all duplication of events. This setup also enhances your Facebook pixel data, allowing you to create custom audiences based on products or collection views. For more in-depth analytics tracking with Commerce7, including Facebook, Google Analytics, Google Ads and more, bespoke container setup services are also offered.