5forests acquires Wine Cellar Door just in time for English Wine Week 2026. Check it out
Smart thinking for wine brands that want to grow. From practical marketing strategies to bold takes on industry trends, our blog shares what’s working, what’s not, and what’s next in wine DTC. No nonsense. No filler. Just honest insights from the agency trusted by wineries around the world.
Welcome to episode 777 – in which host Polly Hammond interviews Elizabeth Schneider on this week’s installment of “Uncorked”. As host of one of the longest running and highest rated podcasts in the world, Elizabeth Schneider knows what it takes to talk wine with Normal People. Today, she pulls no punches as she reflects upon…
Continue reading Italian Wine Podcast Ep. 777 Elizabeth Schneider | Uncorked
Welcome to episode 769 – in which host Polly Hammond interviews Erica Crawford on this week’s installment of “Uncorked”. Erica Crawford is an absolute legend in the wine industry. Erica has been ahead of the curve from day one, first building one of New Zealand’s most iconic brands and nowadays as the driving force behind…
Continue reading Italian Wine Podcast Ep. 769 Erica Crawford | Uncorked
Welcome to episode 981 in which host Polly Hammond interviews Natasha Sumkina, this week on Uncorked. This week, we welcome Natasha Sumkina, a St Petersburg native who is spearheading Russian-language wine communications for the GenZ and Millennial markets. Join us as we explore trends in education vs entertainment, social media and socialising, and how we…
Continue reading Natasha Sumkina | IWP Uncorked
Where we get into which is the best generation (its not ours), great content and telling stories electronically. Internet polymath, Polly Hammond talks about 5forests and taking it global, we all get into differences between generations and then why we don’t like generalising about generations. It all comes back to being engaging in modern ways.…
Continue reading Marketing Wine Across Generations with Polly Hammond
From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.
Continue reading Why your Facebook ROAS sucks
In this first episode of Uncorked, Polly Hammond interviews Jane Anson, longtime Bordeaux expert and founder of the digital platform Inside Bordeaux. After nearly two decades at Decanter, Jane went independent—building a subscription business rooted in deep content, user-first design, and editorial freedom. Their conversation covers the leap from legacy media to entrepreneurship, the nuts…
Continue reading Inside Bordeaux: How Jane Anson Is Rewriting the Rules of Wine Media
I’m known for my matter-of-fact writing and talking style. I come by it naturally, so I hope readers aren’t offended if I tell them that their websites aren’t accessible, and that’s a dick move. I covered this 2 years ago in my “Don’t be a dick” series. You can read that here: Accessibility, compliance, and…
Continue reading Your website probably isn’t accessible
Commerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…
Continue reading Facebook Conversion Tracking: Commerce7’s secret weapon
Irene Tolleret is one of the most entertainingly outspoken politicians you will ever see on any screen. While not running Mas d’Auzières, her successful little Pic St Loup domaine, since 2019 she has worked as a member of the European Parliament. As a fluent Japanese speaker, she is a member of the delegation to Japan,…
Continue reading Inside Europe’s Wine Policy with Irene Tolleret MEP
On the eve of July 4th, highly respected trade writer, Graham Holter, and Mike Boyne, award-winning owner of Bin 2 in Padstow, one of Britain’s most dynamic small wine retailers. lift the lid on how the UK’s independent retailers have fared during the CV-19 lockdon and what the future may hold in store for them.
Continue reading Independent Wine Retail Today: Holter & Boyne Speak Out
Nuclear engineer, inventor of medical devices – and creator of the Coravin, Greg Lambrecht is one of the few people who has directly affected the way fine wine is consumed.
Continue reading Wine Innovation with Coravin Founder Greg Lambrecht
Three months after the world really began to pay attention to COVID-19, Professor Simone Loose of Geisenheim University in Germany and Rob McMillan of the Silicon Valley Bank in California share their knowledge and research findings of how the wine business has been affected.
Continue reading COVID-19: The Impact, Real Business of Wine Ep. 45