The Blog

Smart thinking for wine brands that want to grow. From practical marketing strategies to bold takes on industry trends, our blog shares what’s working, what’s not, and what’s next in wine DTC. No nonsense. No filler. Just honest insights from the agency trusted by wineries around the world.

Commerce7 Reservation Property Maps by 5forests

Save Time, Effort, and Money with Our Free Visual Reservation Property Map Tool for Commerce7

Greetings, fellow wine enthusiasts! As a wine marketing agency that loves to innovate, we’ve been hard at work creating a new tool that will completely change the way you create your reservation property maps. Today, we’re thrilled to announce the launch of our easy-to-use, visual Reservation Property Maps tool for Commerce7. With this tool, you’ll…

Woman in Vineyard holding wine glass with text reading Headtraining, Smart Marketing for Growing Wineries. Thumbnail for series of Free Wine Marketing Resources by 5forests.

5forests Launches New Free Wine Marketing Resources on YouTube

5forests is excited to launch a groundbreaking new YouTube series, Headtraining, bringing expert free wine marketing resources just in time for the 2023 holiday sales season. “Marketers are now expected to understand everything from social media and email marketing, to SEO and e-commerce,” says Polly Hammond, founder of 5forests. “But there’s nothing out there to…

Oil painting. A picturesque vineyard during sunset with the orange and pink hues of the sky reflecting on the grapevines. As the scene extends, the vineyard subtly transforms into a verdant forest.

Tree Planting Made Easy using 5forests’ App on Commerce7

At 5forests, we are proud to team up with Digimatic to offer our Commerce7 app that makes tree planting accessible and easy. Through our partnership with Ecologi, 5forests and our partner wineries have planted over 191,000 trees and offset more than 1,490 tonnes of carbon emissions. The Environmental Benefits of Tree Planting Planting trees is…

Image of wine bottles and dried flowers on a table with text reading Beyond The Bottle Shot

Wine Bottle Photography: Beyond Pack Shots to Beauty Shots

Navigating the world of wine product photography is essential for amplifying your brand’s narrative and connection with your audience. As the founder of 5forests, I’m here to escort you through the intricacies of creating images that transcend the basic pack shot. Together, we’ll explore strategies for producing beauty shots that do more than just showcase…

How to Sell More with Better Winery Photography

Welcome to Headtraining’s deep dive into Lifestyle Photography for Wine Brands! In this episode, we’re uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including: Be sure to also catch “Beyond the Pack Shot” for more advice on perfecting your winery photography. Download the 5forests Ultimate Shotlist

Dan Petroski wearing a blue shirt and smiling at something to the left of camera

Dan Petroski on Reinventing Wine Marketing Strategy

In the latest episode of Uncorked, Polly Hammond sits down with Dan Petroski, founder and winemaker at Massican. Known for his forward-thinking approach, Dan shared insights on how he challenges conventional wine marketing, the influence of social media, and the importance of adapting to change in the wine industry. From Tradition to Innovation in Wine…

Background image of winery with text reading Is your Winery Website Killing the Planet

Sustainable Winery Websites: Good for Business, Better for Earth

Journey with us in this episode as we explore the greener side of the web! Your winery website may be silently contributing to the escalating climate crisis, but there’s hope on the horizon – Sustainable Web Design. Today, we delve into how adopting eco-friendly web practices not only curtails your digital carbon footprint but also…

Entryway to LuxePack Monaco with text that reads Luxepack Monaco 2023

Wine Packaging Trends from Luxe Pack Monaco

Are you ready to unlock the role of wine packaging as a pivotal part of your marketing strategy? Dive into this recap of Luxe Pack Monaco 2023, where the fusion of luxury packaging and marketing unfolds. In this video, we delve into how color, aesthetics, and sustainability in packaging are not just about appeal, but…

Background abstract human head with text reading HeadTraining with Polly Hammond

Wine Marketing Secrets: Learn from an Expert

Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to “Headtraining,” the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry.

Confident woman with short blond bob staring straight ahead at camera

Wine Marketing with Cindy Gallop: Inclusivity & Ageism

What can wine brands learn from the sex industry? A helluva lot if Cindy Gallop is the one giving the advice. In a time when alcohol brands are facing increasing calls for moderation and abstinence, we sit down with Cindy to explore how a platform like Make Love Not Porn is actively fighting to establish…

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Reflections on Journalism and Wine with Felicity Carter

In a lively episode of Uncorked, Polly Hammond and Felicity Carter share insights from their experience at Media Fest 2022, a journalism conference in Washington, D.C. The two dive into the challenges facing both the journalism and wine industries, exploring how each field can benefit from fresh perspectives, authenticity, and innovation. Journalism in the U.S.:…

Nigerian woman with long braided hair in a winery holding a glass of wine while smiling at camera.

Chinedu Rita Rosa on Bordeaux, Nigeria & Wine Market Growth

In a dynamic episode of Uncorked, Polly Hammond speaks with Chinedu Rita Rosa, founder of Vines by Rosa and co-founder of Bordeaux Mentor Week. As one of Nigeria’s first certified wine experts, Chinedu has spent over 20 years helping European wine brands enter the West African market while simultaneously championing African food and wine pairings…