The Broadcast

Here’s where we share everything worth knowing, watching, and reading. From sharp opinions to deep-dive articles, from podcast episodes to wine marketing news you actually need—The Broadcast brings together all our content in one place. If it’s on our radar, it should be on yours.

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More Than a Press Release: Christian Holthausen on Empathy, Reputation, and the New PR for Wine Brands

In this engaging episode of Uncorked, Polly Hammond sits down with Christian Holthausen—communications strategist, writer, and long-time public relations powerhouse in the wine world—to explore what PR means today. Their conversation spans from the decline of the Rolodex to the rise of personal branding, from empathy to influencer fatigue, and everything in between. Holthausen makes…

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London Wine Fair, Canned Wines, and Regenerative Roots: Adam Lechmere on the New Face of Wine Communication

In this post-pandemic episode of Uncorked, Polly Hammond is joined by veteran wine writer Adam Lechmere for a boots-on-the-ground debrief of the London Wine Fair. With insight, wit, and a critical eye, Lechmere walks us through the evolving landscape of wine trade shows, the rise of canned and natural wines, and how movements like regenerative…

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Woman in vineyards. She's smiling and holding a bottle of Finca Feliz wine.

Malbec, Marketing, and Making Noise: Lis Clement on Building a New Future for Argentine Wine

In this lively and insightful episode of Uncorked, Polly Hammond interviews Lis Clement—marketing powerhouse and director of her family’s Bodega Clement in Mendoza, Argentina. Lis is best known for launching World Malbec Day and flipping traditional wine communication on its head through guerrilla marketing, love brands, and unapologetically creative campaigns. Now, she’s running a winery…

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Cabernet, climate, and quiet luxury: Sean Spratt on crafting Destiny Bay, New Zealand’s only luxury wine brand

In this thought-provoking episode of Uncorked, Polly Hammond talks with Sean Spratt, owner and winemaker at Destiny Bay, a small-production winery located on Waiheke Island. The conversation spans two decades of brand building, family-driven innovation, climate pressures, and what it means to operate at the luxury end of a market that isn’t always comfortable with…

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Rethinking Wine Writing: Jono Le Feuvre on Language, Humor, and Making Wine Human

In this episode of Uncorked, Polly Hammond sits down with Jono Le Feuvre—journalist, wine writer, and founder of the Han Drinks Solo wine community. Known for blending pop culture with deep wine knowledge, Jono has developed a storytelling style that resonates with younger, less traditional audiences. Together, Polly and Jono unpack the myth that wine…

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Redefining the Winery Experience: Jim Morris on Culture, Events, and Financial Sustainability

In this episode of Uncorked, Polly Hammond welcomes Jim Morris, Vice President of Guest Relations at Charles Krug Winery, Napa’s oldest winery. Known for his big heart and even bigger event calendar, Jim shares how the team at Charles Krug is turning a historic estate into one of Napa’s most dynamic cultural destinations. From virtual…

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The Future of Fine Wine and Restaurants: Pauline Vicard on Redefining Excellence in Hospitality

In this episode of Uncorked, the Italian Wine Podcast, Polly Hammond sits down with Pauline Vicard, Co-Founder and Executive Director of Areni Global, a think tank dedicated to the future of fine wine. The conversation explores findings from Areni Global’s new report, Fine Wine and the Restaurants: Looking Ahead After Two Years of Global Disruption.…

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Breaking the Mold: David James on Wine, Photography, and Doing Winery Social Media Differently

In this episode of Uncorked, Polly Hammond sits down with David James, award-winning editorial and fashion photographer, cognitive psychologist, and the content creator behind Misty Cove’s standout winery social media. Known for a voice that is raw, funny, and human, David shares how he turned a part-time photo gig into one of the wine world’s…

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The Trouble with Shiny: Patricia Wilcox on Winery Social Media, Wine Tourism, and Keeping It Real

In this episode of Uncorked, Polly Hammond sits down with Patricia Wilcox, co-founder of Awestruck Ciders and current candidate in the Erasmus Mundus Master on Wine Tourism Innovation. Patricia recently turned heads with a recent article in which she pulled back the curtain on wine’s obsession with perfect social media and the hidden costs behind…

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