Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

A picture of rows of amphoraes. Text says "Naturally different with Alice Feiring"

Alice Feiring on Natural Wine & Industry Disruption

If, like Eric Asimov of the New York Times, you are a natural and orange wine fan, or if you’ve yet to be seduced by low-intervention wines, this is your chance to put your questions to Alice Feiring, the unchallenged queen of the natural wine movement.

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The Wine Writers, Real Business of Wine Ep. 10

Join top international wine critics, Eric Asimov , Tim Atkin, and Elaine Chukan Brown as we explore the future of wine writing through the lens of financial and environmental sustainability.

A picture of a row of people on top, half of them are in a lower level, working and helping each other. The other part of the group is on the top of the hill, celebrating.

Qualified Success, Real Business of Wine Ep. 9

WSET? MW? MBA? What are the pros and cons of the main educational programs? Which qualification is most valuable for anyone looking for a job? Featuring: Ian Harris, head of the Wine & Spirit Education Trust, Damien Wilson of Sonoma State University, and Adrian Garforth, chairman of the Institute of Masters of Wine.

A picture of the Miroir d'eau in Bordeaux in front of the Place de la Bourse. Text reads "Bordeaux - beyond en primeur with Jane Anson"

Bordeaux Beyond En Primeur, with Jane Anson, Real Business of Wine Ep. 8

On the day that the Bordeaux En Primeur week should be getting underway, Decanter correspondent and award-winning writer, Jane Anson discusses with chateau owners, merchants and scientists who have been analysing the region using satellite imagery, what the 2019 vintage is really like, the implications of delaying its Spring release, and more generally how the…

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Getting the Horn, with Monty Waldin, Real Business of Wine Ep. 7

Star of TV’s Chateau Monty series, Monty Waldin is the world’s leading expert on Biodynamic wine, and author of two guides and a seminal book on the subject.

A picture of different style wine glasses, filled with different styles of wine (red, white, rosé..)

From The Top, with Jancis Robinson, Real Business of Wine Ep. 6

Jancis Robinson MW is unquestionably the world’s leading wine authority today. Editor of the Oxford Companion to Wine, co-author of the World Atlas of Wine, Financial Times columnist, and creator of https://jancisrobinson.com. What would *you* like to ask her?

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The East Wind, with Philip Cox, Real Business of Wine Ep. 5

Eastern European wines are finally beginning to gain more recognition, but it’s not easy, as British-born Philip Cox, Romania’s biggest exporter, will explain.

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When On-premise Turns Off, Real Business of Wine Ep. 4

As lockdowns are enforced from Naples to New York and restaurants put up “closed until further notice” signs, how is this affecting the sommeliers? How are thousands of men and women spending their time, now they are not pouring wine for customers? In Episode 3, we talk to James Tidwell of Texsom, co-head of the…

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Remote Control, Real Business of Wine Ep. 3

As countries and regions, from Spain to San Francisco declare States of Emergency and lockdown, tens – possibly hundreds – of thousands of wine professionals are having to change the way they work. For our second Live Panel, we share experiences with three leading members of the wine industry, and an expert on digital tools…

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Events Beyond our Control, Real Business of Wine Ep. 2

Our first Live Video Podcast – focusing on the wine world in the face of the postponement/cancellation of all of its major Winter/Spring events: Chengdu Wine Fair, Prowein, Vinitaly, Vinexpo Hong Kong, RAW London… We were delighted to welcome: Ian Ford, former CEO of Summergate, one of China’s top importers, and now heading the Nimbility…

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Making A Start, Real Business of Wine Ep. 1

An honest discussion about what led to the Real Business of Wine series, a content initiative by Robert Joseph, aka WineThinker, and Polly Hammond, Founder, 5forests.

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How do we sell wine to GenZ?

The oldest of Gen Z turned 21 in 2018. It is estimated that by 2020 (that’s only fourteen months away), they will comprise one-third of the population of the U.S. They have never known life without a cell phone or social media … or school shootings. And they are a force to be reckoned with.…