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Wine marketing advice is everywhere, but most of it doesn’t work in the real world. Here, we cut through the noise. These articles are grounded in strategy, data, and decades of hands-on experience helping wineries reach modern drinkers. If you’re tired of chasing trends and ready to market smarter, start here.
Welcome to Headtraining’s deep dive into Lifestyle Photography for Wine Brands! In this episode, we’re uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including: Be sure to also catch “Beyond the Pack Shot” for more advice on perfecting your winery photography. Download the 5forests Ultimate Shotlist
Continue reading How to Sell More with Better Winery Photography
Are you ready to unlock the role of wine packaging as a pivotal part of your marketing strategy? Dive into this recap of Luxe Pack Monaco 2023, where the fusion of luxury packaging and marketing unfolds. In this video, we delve into how color, aesthetics, and sustainability in packaging are not just about appeal, but…
Continue reading Wine Packaging Trends from Luxe Pack Monaco
Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to “Headtraining,” the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry.
Continue reading Wine Marketing Secrets: Learn from an Expert
Welcome to episode 795 – in which host Polly Hammond interviews Susan and Chloe Pate of Pate International in San Francisco on this week’s installment of “Uncorked”. Show description:We’re joined today by powerhouse Mother and Daughter team Susan and Chloe Pate, the creative team behind some of the wine world’s most iconic designs. Through the…
Continue reading Italian Wine Podcast Ep. 795 Susan And Chloe Pate | Uncorked
In this week’s Uncorked episode, Polly Hammond sits down with Diva Giles, co-owner of Beau, an award-winning wine bar and restaurant in Auckland, New Zealand. At just 26 years old, Diva and her team are flipping the script on how younger audiences engage with wine. With a 160-bottle list, minimalist marketing, and a deeply empathetic…
Continue reading How Beau Became Auckland’s Favorite Wine Bar for Millennials (and Everyone Else), with Diva Giles
Welcome to episode 777 – in which host Polly Hammond interviews Elizabeth Schneider on this week’s installment of “Uncorked”. As host of one of the longest running and highest rated podcasts in the world, Elizabeth Schneider knows what it takes to talk wine with Normal People. Today, she pulls no punches as she reflects upon…
Continue reading Italian Wine Podcast Ep. 777 Elizabeth Schneider | Uncorked
Welcome to episode 769 – in which host Polly Hammond interviews Erica Crawford on this week’s installment of “Uncorked”. Erica Crawford is an absolute legend in the wine industry. Erica has been ahead of the curve from day one, first building one of New Zealand’s most iconic brands and nowadays as the driving force behind…
Continue reading Italian Wine Podcast Ep. 769 Erica Crawford | Uncorked
From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.
Continue reading Why your Facebook ROAS sucks
Commerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…
Continue reading Facebook Conversion Tracking: Commerce7’s secret weapon
Writers have been telling us forever that Riesling has taken over wine lists, that Sherry is the hottest thing, and that nobody drinks buttery Chardonnay anymore. But none of these things are true. We look at the tricky relationship between fact and opinion-presented-as-fact in wine reporting. With Blake Gray, former wine editor of the San…
Continue reading Wine Writing: Fact vs Opinion, Real Business of Wine Ep. 37
According to Wine Intelligence, 20 million Brazilians drink wine at least once a week and 31% of Brazilian consumers “like to take their time to purchase wine” and consider wine to be “important” to their lifestyles. Leading journalist and publisher Marcelo Capello and Wine Intelligence Brazil Country Manager Rodrigo Lanari introduce the world’s sixth most…
Continue reading Brazil: Brave New World, Real Business of Wine Ep. 34
If it weren’t for Covid-19, Decanter Bordeaux correspondent Jane Anson would be on tour in the UK signing her new book, Inside Bordeaux. Instead, she’s still in France – and with us to discuss the secrets of what makes that region tick – and how she has successfully managed to produce five books without going…
Continue reading Inside Bordeaux with Jane Anson, Real Business of Wine Ep. 35