Wine Marketing Insights That Work

Wine marketing advice is everywhere, but most of it doesn’t work in the real world. Here, we cut through the noise. These articles are grounded in strategy, data, and decades of hands-on experience helping wineries reach modern drinkers. If you’re tired of chasing trends and ready to market smarter, start here.

A picture of a computer with a zoom meeting between 6 people. Text reads: Alternative Media

Alternative Media, Real Business of Wine Ep. 33

As wine professionals – with varying success – rush to host virtual tastings, we meet experts who launched highly popular podcasts and online platforms long before the current crisis.

A picture of the Taj Mahal in a pinkinsh haze, with the text that reads "India: the other emerging market"

India: The Other Emerging Market, Real Business of Wine Ep. 32

Local taxes and legislation may make India a more daunting export market than China, but a new generation is increasingly enthusiastic about wine, and a growing number of impressive Indian wines are released every year. This is your chance to learn about this complex country from a panel of top experts.

A beautiful and peaceful picture of a lake reflecting trees and mountains. There is snow on the top of the mountains. Text reads "Talking New Zealand".

Talking New Zealand, Real Business of Wine Ep. 31

New Zealand is one of the newest parts of the New World of wine. The Marlborough Sauvignon Blanc that catapulted it onto the global stage was only planted in the 1970s, but within 20 years, New Zealand’s white wines were commanding the highest average prices in the world. Then came Otago Pinot Noir which has…

A picture of a city view in South Africa, in the sunset, with the text "a focus on South Africa"

A Focus on South Africa, Real Business of Wine Ep. 23

The South African wine industry is in crisis. New laws outlaw the movement of wine within the country, making exports almost impossible. The legislation was partly justified by the incidence of truck hijacking on the roads from the winelands to the ports. Producers have proposed the use of private security firms to protect the shipments,…

Background of the world map, with the text "breaking... wine news"

Breaking…Wine News, Real Business of Wine Ep. 21

When important stuff happens in the wine world, who covers it in the media, and how well is it done? Richard Siddle earned his stripes as a journalist before becoming editor of a wine trade publication and starting his own online platform, the highly influential ‘The Buyer’. Question Siddle and other guests about how professionals…

A picture of a senior lady reading a label of a wine bottle in a supermarket. Text reads "The consumer in partnership with Areni Global"

Wine Consumers Today: Insights from ARENI Global

Join us for this very special session in collaboration with ARENI Global, as we explore the changing face of the modern wine consumer. Millennials, Boomers: does it matter? Technophobes, Social media natives: what does it mean for communications? Wine shops, DTC: what does the future look like?

A male preppy consumer holding two bottles of wine and reading the labels to compare them. Text reads "a better wine story".

A Better Wine Story, Real Business of Wine Ep. 20

Talk to almost anyone about marketing in any sector today and you’ll hear that ‘stories’ are essential. But what kinds of story actually help to persuade people to buy a wine? Joe Fattorini of the Wine Show – and formerly Berry Bros & Rudd – joins our panel along with Tom Parnell who blogs about…

A picture of the hand of a mature man holding a glass of wine, with a wine cellar in the background. Text reads "Somm-thing for the weekend"

Somm-Thing for the Weekend, Real Business of Wine Ep. 18

DLynn Proctor, Andre Mack, Gary Obligacion, and Tanisha Townsend. On this night, we pass the mic to four of the brightest characters in wine, to talk business, diversity, heritage, and the future.

A picture of the Miroir d'eau in Bordeaux in front of the Place de la Bourse. Text reads "Bordeaux - beyond en primeur with Jane Anson"

Bordeaux Beyond En Primeur with Jane Anson | Real Business of Wine

On the day that the Bordeaux En Primeur week should be getting underway, Decanter correspondent and award-winning writer, Jane Anson discusses with chateau owners, merchants and scientists who have been analysing the region using satellite imagery, what the 2019 vintage is really like, the implications of delaying its Spring release, and more generally how the…

Picture of horns used in biodynamic practices. Text says "Getting the horn with Monty Waldin"

Getting the Horn, with Monty Waldin, Real Business of Wine Ep. 7

Star of TV’s Chateau Monty series, Monty Waldin is the world’s leading expert on Biodynamic wine, and author of two guides and a seminal book on the subject.

A picture of different style wine glasses, filled with different styles of wine (red, white, rosé..)

From The Top, with Jancis Robinson, Real Business of Wine Ep. 6

Jancis Robinson MW is unquestionably the world’s leading wine authority today. Editor of the Oxford Companion to Wine, co-author of the World Atlas of Wine, Financial Times columnist, and creator of https://jancisrobinson.com. What would *you* like to ask her?

A vintage map of East Europe in the background with the text reading "The East wind with Philip Cox

The East Wind, with Philip Cox, Real Business of Wine Ep. 5

Eastern European wines are finally beginning to gain more recognition, but it’s not easy, as British-born Philip Cox, Romania’s biggest exporter, will explain.