Marketing Strategy for Wineries

Without strategy, marketing is just expensive guesswork. In these posts, we go deep on what actually makes marketing effective—positioning, planning, customer research, and clear decision-making. Whether you're rethinking your business model or just trying to spend smarter, these articles will help you build a foundation that works.

A picture of a guy holding up a glass of wine and analysing it. Text says "Flying winemakers with Nayan Gowda"

Flying Winemakers: Nayan Gowda on Global Wine Consulting

The only former professional chef to have made wine in Australia, New Zealand, Germany, Hungary, England, France, Ukraine and Kazakhstan and Norway, Nayan Gowda is currently working in the high-altitude vineyards of Bolivia. The internet connection was far from perfect, which explains the less-than-brilliant quality of the video and sound. And the fact that we…

A sparkly picture of a champagne bottle and glasses. Text reads "New Ways of looking at luxury with Maggie Henriquez, CEO of Krug"

Luxury Wine Reimagined: Maggie Henriquez of Krug

What is luxury wine? How does it differ from ‘fine wine’? And how is it going to fare in a post COVID-19 world? Join us for this collab with ARENI Global. We’ll talk to Maggie Henríquez, CEO of Krug Champagne, about these and other questions of importance to a financially crucial segment of the wine…

Building a Brand, Italy, Real Business of Wine Ep. 25

What does it take to build a resilient brand? Today, we talk with top producers, Marilisa Allegrini, Roberto Bava and Jose Rallo of Donnafugata, and UK importer, David Gleave MW, about positioning, communication, perception, and relevance…at home and abroad.

A picture of a senior lady reading a label of a wine bottle in a supermarket. Text reads "The consumer in partnership with Areni Global"

Wine Consumers Today: Insights from ARENI Global

Join us for this very special session in collaboration with ARENI Global, as we explore the changing face of the modern wine consumer. Millennials, Boomers: does it matter? Technophobes, Social media natives: what does it mean for communications? Wine shops, DTC: what does the future look like?