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It’s easy to fall in love with a beautiful winery website—sleek images, elegant fonts, even a splash of wine color theory. But aesthetics don’t pay the bills. If your site isn’t turning visitors into buyers, club signups, or bookings, it’s not doing its job. In this guide, we’re breaking down how data-driven design and conversion…
Continue reading Design smarter, sell more: How wineries can turn traffic into customers
What makes a great winery website? If only we had a dime for everytime we were asked that question! The truth is, it’s a moving target—we are constantly learning, revising, and improving our own knowledge of websites as platforms change, capabilities, change, heck, even the internet changes! A great winery website isn’t a static thing;…
Continue reading What Makes a Great Winery Website?
Journey with us in this episode as we explore the greener side of the web! Your winery website may be silently contributing to the escalating climate crisis, but there’s hope on the horizon – Sustainable Web Design. Today, we delve into how adopting eco-friendly web practices not only curtails your digital carbon footprint but also…
Continue reading Sustainable Winery Websites: Good for Business, Better for Earth
I’m known for my matter-of-fact writing and talking style. I come by it naturally, so I hope readers aren’t offended if I tell them that their websites aren’t accessible, and that’s a dick move. I covered this 2 years ago in my “Don’t be a dick” series. You can read that here: Accessibility, compliance, and…
Continue reading Your website probably isn’t accessible
Now more than ever, wineries are looking toward ecommerce to keep the doors open. In this session, we ask leaders in wine website development to share their practical advice and best practices.
Continue reading Excelling at Ecommerce, Real Business of Wine Ep. 14 Greetings, friends, and welcome to another Must Read. This week, I’m handing the reins back to Michael to give us the lowdown on Accessibility compliance, why it’s a must, and why a solution that looks too good to be true, generally is. In the last DBAD series, we talked about site speed. What it is, why…
Continue reading Accessibility, compliance, and your winery website
They say speed kills. In this case, a lack of speed kills. I’m talking about the speed of your website. So, what is speed? What exactly is speed relative to? Simply put, website speed refers to the time it takes for your visitors to see your website in their browser, from the moment they click…
Continue reading Mike’s Don’t Be a Dick Series, Part 1: Site Speed
Lately, I’ve been pondering my GenX husband’s secret guilty pleasure: MMORPGs, huge multiplayer online games with complex story plots that often rely on community-building to master. Dear Hubby has been a gamer for as long as we’ve been married, and before life got busy with kids and businesses and mortgages, I spent many an evening…
Continue reading What Wine Marketing Can Learn from Video Game Design
GDPR stands for General Data Protection Regulation. It is the new data protection law in the EU, it comes into force in May 2018, it has serious penalties, and it applies to data collected about EU citizens from anywhere in the world. This means that pretty much every winery site anywhere needs to care about…
Continue reading GDPR for Wineries
In a recent article, we talked about the decision-simplicity index, and I received a few emails asking about clear pathways versus the old-school tactic of upselling via meandering paths. “Isn’t it better to encourage people to look around, so maybe they add more to the cart?” Before I answer, I will lead in with a story:…
Continue reading Designing a Better Customer Experience
Recently, someone (not the client) looked at one of our most thought-out, well-planned, customized sites (with innumerable goal-driven features) and said, “it just looks like a simple site to me.” Honestly, my team was gobsmacked. We had spent months working on discovery and custom development and optimization and testing ….My ego reared its head and…
Continue reading Simple truths for better winery websites
This article has been updated for 2024. We often get emails from winery owners and marketers asking how they can improve their ecommerce site’s wine product pages. I always get over-excited by these requests because product pages are baby steps toward frictionless customer experiences. BUT, before you start (and this is super important), any successful…
Continue reading 5 Edits You Can Make to Wine Product Pages to Sell More Wine