Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

Woman in vineyards. She's smiling and holding a bottle of Finca Feliz wine.

Lis Clement on Malbec, Wine Marketing & Argentine Innovation

In this lively and insightful episode of Uncorked, Polly Hammond interviews Lis Clement—marketing powerhouse and director of her family’s Bodega Clement in Mendoza, Argentina. Lis is best known for launching World Malbec Day and flipping traditional wine communication on its head through guerrilla marketing, love brands, and unapologetically creative campaigns. Now, she’s running a winery…

Man in dark t-shirt poses in front of wine barrels marked Destiny Bay

Sean Spratt on Cabernet, Climate & Quiet Luxury at Destiny Bay

In this thought-provoking episode of Uncorked, Polly Hammond talks with Sean Spratt, owner and winemaker at Destiny Bay, a small-production winery located on Waiheke Island. The conversation spans two decades of brand building, family-driven innovation, climate pressures, and what it means to operate at the luxury end of a market that isn’t always comfortable with…

Man with short hair wearing a blue t-shirt and holding a glass of red wine. He is smiling at camera,

Jono Le Feuvre on Wine Writing, Language & Humor

In this episode of Uncorked, Polly Hammond sits down with Jono Le Feuvre—journalist, wine writer, and founder of the Han Drinks Solo wine community. Known for blending pop culture with deep wine knowledge, Jono has developed a storytelling style that resonates with younger, less traditional audiences. Together, Polly and Jono unpack the myth that wine…

Man with grey hair and short beard taking a selfie in front of lush grape vines

The Modern Winery Experience with Jim Morris

In this episode of Uncorked, Polly Hammond welcomes Jim Morris, Vice President of Guest Relations at Charles Krug Winery, Napa’s oldest winery. Known for his big heart and even bigger event calendar, Jim shares how the team at Charles Krug is turning a historic estate into one of Napa’s most dynamic cultural destinations. From virtual…

Woman with dark curly hair and glasses stands at podium holding a glass of red wine. She is smiling and looks happy.

Fine Wine & Hospitality’s Future with Pauline Vicard

In this episode of Uncorked, the Italian Wine Podcast, Polly Hammond sits down with Pauline Vicard, Co-Founder and Executive Director of Areni Global, a think tank dedicated to the future of fine wine. The conversation explores findings from Areni Global’s new report, Fine Wine and the Restaurants: Looking Ahead After Two Years of Global Disruption.…

Young man in black t-shirt looking pensively at camera. Large tree in background.

David James on Wine Photography & Social Strategy

In this episode of Uncorked, Polly Hammond sits down with David James, award-winning editorial and fashion photographer, cognitive psychologist, and the content creator behind Misty Cove’s standout winery social media. Known for a voice that is raw, funny, and human, David shares how he turned a part-time photo gig into one of the wine world’s…

Woman pouring beer from a tap in a brewery building

Winery Social Media & Tourism with Patricia Wilcox

In this episode of Uncorked, Polly Hammond sits down with Patricia Wilcox, co-founder of Awestruck Ciders and current candidate in the Erasmus Mundus Master on Wine Tourism Innovation. Patricia recently turned heads with a recent article in which she pulled back the curtain on wine’s obsession with perfect social media and the hidden costs behind…

Bridging Generations & Purpose-Driven Wine PR

In this episode of Uncorked, Polly Hammond sits down with Lyndsay Dyk, founder of Field Day PR, a Portland-based agency specializing in wine, food, and lifestyle brands. Lyndsay brings a fresh, millennial perspective to public relations, grounded in storytelling, authenticity, and a deep connection to place. Together, they explore generational messaging, natural wine, and what…

The Future of Wine Branding with Robert Joseph

In this episode of Uncorked, Polly Hammond reunites with longtime collaborator Robert Joseph—wine thinker, Meininger’s columnist, and co-founder of French brand Le Grand Noir. Together, they dig into the hard truths of wine marketing, from distribution headaches to labeling trends, and debate whether the industry is evolving quickly enough to survive in a profit-driven world.…

From Legacy to Innovation: Carol Franzia on California Farming, Wine, and Zinc House Farm

In this heartfelt episode of Uncorked, Polly Hammond sits down with fourth-generation California winemaker Carol Franzia to explore her family’s rich history, their deep agricultural roots, and the launch of a bold new venture: Zin House Farm. With a legacy that spans over 120 years, Carol offers a candid look at what it means to…

Italian Wine Podcast Ep. 813 Vinexpo Paris | Uncorked

Welcome to episode 813 in which host Polly Hammond interviews a Ricardo Pasqua and Tanisha Townsend in this special Vinexpo episode of Uncorked. Today we sit down with not one but two guests! First, we welcome Ricardo Pasqua, CEO of Pasqua Wines (our first Italian guest!). Together with Robert Joseph, we were lucky enough to…

Luxury, NFTs, and the Future of Wine Experiences

In this episode of Uncorked, Polly Hammond is joined by Guillaume Jourdan, CEO of VitaBella Luxury & Lifestyle, to unpack how digital transformation is reshaping luxury—and why wine brands can no longer afford to ignore it. Drawing on experience advising more than 250 international luxury wine and lifestyle brands, Guillaume offers bold insights on blockchain,…