Rapid Fire

You have questions, we have answers. Rapid Fire is our series of to-the-point articles that answer your most common questions about digital marketing for wine, beer, and spirits producers. From websites to social, workshops to strategy, these articles are straight-shootin', from the people who actually do the work everyday. Got a question? Shoot us an email and we'll add it to the list.

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PESTEL Factors and Their Impact on Business: An In-Depth Analysis

The PESTEL framework—which stands for Political, Economic, Social, Technological, Environmental, and Legal factors—is a comprehensive tool for analyzing the macro-environmental influences that affect business operations. A PESTEL analysis helps organizations identify external factors that could impact their performance both negatively or positively. By systematically examining each element, businesses can develop strategies to leverage opportunities and…

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Common Email Marketing Mistakes (and How Wine Brands Can Avoid Them)

In this episode of Headtraining, Polly talks about the common mistakes wine brands make with their email marketing campaigns and how to avoid them. From prioritizing social media over email to missing mobile optimization, she dives into practical tips and strategies that can transform your email marketing game. If you’ve been struggling to make the…

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What Makes a Great Winery Website?

What makes a great winery website? If only we had a dime for everytime we were asked that question! The truth is, it’s a moving target—we are constantly learning, revising, and improving our own knowledge of websites as platforms change, capabilities, change, heck, even the internet changes! A great winery website isn’t a static thing;…

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GDPR for Wineries

GDPR stands for General Data Protection Regulation. It is the new data protection law in the EU, it comes into force in May 2018, it has serious penalties, and it applies to data collected about EU citizens from anywhere in the world. This means that pretty much every winery site anywhere needs to care about…

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5 Edits You Can Make to Wine Product Pages to Sell More Wine

This article has been updated for 2024. We often get emails from winery owners and marketers asking how they can improve their winery’s ecommerce product pages. I always get over-excited by these requests because product pages are baby steps toward frictionless customer experiences. BUT, before you start (and this is super important), any successful digital…

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