Perspectives

It’s no secret that the wine industry is in the middle of a rough patch. Consumer behavior is shifting. Younger generations aren’t picking up wine like we expected. Sales are sluggish. And while the internet is full of “hot takes” about what to do next, most of them overlook a basic truth: You can’t market…

Every time I see a wine marketing agency gush about how the future of winery websites is all about flashy animations, bold colors, and maximalist design trends, I can’t help but cringe. The internet isn’t a toy—it’s a tool, a tool that needs to work as hard as you do. At 5forests, we’ve spent the…

The wine industry loves a good acronym, and today, I want to talk about one that gets tossed around in strategy circles and LinkedIn comments but often overlooked when things get “real”: PESTEL. Politics, Economics, Social, Technology, Environment, and Legal factors—each one capable of changing the course of our business with a single policy announcement…

As influencer marketing for wineries evolve, brands face high stakes in balancing authentic engagement with strict compliance. Here’s what every winery needs to know.

We live in a time when everyone’s got an idea. Scroll through LinkedIn or sit through any conference, and you’ll hear countless grand visions and brilliant plans of how to change the world of wine.  I see people get caught up in the fantasy of what could be—building castles in the sky with no foundation.…

I’ll begin by saying, I appreciate the sentiment behind “Come Over October.” On paper, it’s a beautiful idea—leaning into the communal aspect of wine, encouraging people to come together and celebrate, and emphasizing that wine has historically been about more than just the liquid in the glass. It’s about connection, friendship, and those moments that…

How many times have you heard us say, “Good marketing is all about the customer”? As any marketer worth their salt will attest, understanding your customers lies at the heart of successful marketing strategies. Yet, traditional methods of representing customer profiles often fail to capture the truth of your audience and fail to make that…

Managing a large email list in Mailchimp can be costly, especially when you’re paying for non-subscribers who can’t receive your emails. This is not only a waste of money but also an unnecessary burden on your marketing team. Where do these “non subscribers” come from? In the case of our winery clients, these contacts are…

From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.