Jemma Grobbelaar wine & drinks:
A name, a brand and a website, in time for the billboards.
Problem
In late 2018 Jemma Grobbelaar approached us in a bit of a panic! She was already a fixture of the Auckland wine trade as a writer, event host and trade representative, and she was suddenly in the news and on billboards across the city. There was nowhere online for any of that attention to land, and she needed somewhere quickly.
Background
Our discovery process had taken place over the course of 2017 as we helped Jemma work through her brand naming and positioning. So when we suddenly needed logos, brand marks, and site design, the team was ready to go. Jemma is a passionate, educated Millennial woman, and the visuals needed to represent the joy and knowledge that she brings to her trade relationships. Youthful, feminine, but also professional and adaptable.
Result
Jemma wanted her visuals to reflect her whole personality, not just wine. From ocean waves to saturated colors to Wes Anderson, the resulting style rode the line between classic and modern, and was entirely without clutter.
Working quickly, we settled on a single page that could easily grow as needed.
“A strategy workshop with Polly was all about finding out who we are, who we say we are and what others say we are. We know now why customers will choose our brand over another and we have a clear brand statement which goes hand in hand with all our solid, engaging and social media savvy (very important nowadays) communications internally and externally. Polly won’t just boost your brand with the energy and passion to succeed but she is hands-on involved in the planning, strategy and execution of the brand discovery. She makes you discover who you are to realize who you want to be.”
— Jemma Grobbelaar, JG Wine & Drinks
Project details
Client
Jemma Grobbelaar Wine & Drinks
Region
Website